When we launched The Search Podcast, our goal wasn’t to “start a podcast.”
We set out to build a show - a true piece of media with brand equity, cultural weight, and the ability to move across platforms with purpose.
We’ve created internal content before at Torro (Always Bullish, The Monday Bull), but this was Torro Media’s first real attempt at building a public-facing show with external talent, real storytelling, and a full strategy behind it.
Not even four months later, the results are undeniable: 2,000,000+ impressions - all organic - and the show is only getting stronger.
True crime is usually told in a strict, play-by-play format and in some cases, that level of detail is necessary. But we wanted to capture what these conversations actually sound like in real life: at home, in the car, or sitting around with friends and family. So we intentionally took a different approach.
The Search leans into a local, real-talk show format - raw conversation, honest questions, and real reactions between Marc Lewis and Al Gaetano. At the same time, we place an emphasis on showcasing respect for the families, victims, and communities tied to the cases.
In general, it’s a group of people trying to understand what happened, why it matters, and what might still be missing.
That authenticity has turned out to be the differentiator.
Here’s the wild part:
Everything you’re seeing - the views, the traction, the momentum - has been entirely organic.
Just strong content, smart optimization, consistent posting, and a strategy that prioritizes attention, not algorithms.
We leaned on:
And because of that, every follower, view, and share has been earned - not bought.
Most podcast creators launch a show and then think about social content later.
We flipped that.
The Search was designed from Day 1 to be a social-first experience, with the long-form podcast as the anchor, not the starting point. That meant:
This is why the show has scaled so quickly - it’s built like a social brand, not just a podcast.
Dave’s Hot Chicken didn’t just get podcast ad placements.
They got real value:
This wasn’t a traditional sponsorship - it was a multi-platform media partnership.
We launched with a 50/50 mix of national and local cases. Then we noticed something important: The local content took off. New England based cases - unsolved disappearances, cold trails, unexplained patterns - drew more engagement, more shares, and more conversation than anything else.
So we pivoted.
Today, The Search is hyperlocal by design - serving a New England audience that has been starving for a show like this: real talk, real questions, real transparency.
That shift gave the show its identity and its momentum.
The Results (So Far)
This isn’t luck. It’s strategy + consistency + creators who genuinely care about the cases they’re covering.
And this is just the beginning.
At Torro Media, we aren’t treating The Search like a traditional podcast. We’re treating it like a business - one lane at a time, one strategic move at a time.
We’re building a brand.
We’re building an audience.
We’re building systems that scale.
Because modern media isn’t about choosing a platform anymore. It’s about building an ecosystem where every clip, every episode, and every conversation compounds.
The Search is what happens when creators, content, strategy, and community all lock in together.
And trust me…we’re only getting started.