The top three benefits of running Google AdWords are:

If you’re looking to attract new customers, build your brand or increase your sales, Google AdWords can help. It allows you to get your product or service in front of a highly targeted audience at the exact moment they’re searching for what you offer. This is called “pay per click” advertising because when someone clicks on one of your ads, Google charges you based on the bid price and the number of times people click on the ad.
For example: If someone searches for “automobile repair shop near me” on Google and clicks on one of your ads which says “Automobile Repair Shop Near Me!” then Google will charge you when that person clicks through to your website.
You might be wondering how this helps improve traffic on my website? Good question! The answer is simple – if I run campaigns that are focused around certain keywords related to cars (i.e., “automobile repair shop” or “auto mechanic”), then when someone searches those terms they’ll be more likely find links that lead back towards my site instead other places where they could potentially get their car fixed wrong or have an accident while driving home from work late at night after too much ale has been consumed over dinner with friends at their favorite pub down by Fenway Park in Boston, MA.

It’s easy to get started

When you work with us – Torro Media – we take care of all the research, set up and analytics for you. We can give you a conservative idea of how a campaign will run…and tell you the truth if it is even worth it to spend your hard earned money on a campaign at all. All of this depends on the industry, cost per click and how competitive that field is on google.

It’s cheap and cost-effective (most of the time)

  • It’s cheap and cost-effective. You only pay when someone clicks on your ad, not when they see it. You can set your own budget, which means you’re in control of how much money you spend on ads.
  • You can target the right people at the right time. The Google Ads platform lets you target users based on their location, age, gender and interests—allowing you to reach more potential customers for less money than other channels like TV or radio advertising would require.
  • You can get new customers and increase sales by using Google Ads to reach potential customers at exactly the time they’re most likely to click through from an ad or search result page into your website landing page—the moment when they’re ready to buy!
  • It is important to note that some industries are more competitive (and expensive) than others. Experience in knowing how to research these industries and what it would take to win in this google ads game is hugely important so you are not wasting money on clicks that won’t convert. 
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It’s measurable.

Google Ads (formerly AdWords) is a great way to measure your ROI. You can see how much money you’re making per click, and the amount of traffic that ads are driving to your website.
Ads also offer useful data on how well your keywords perform. For example, did a certain keyword result in an increase in conversion rate or purchase? You can use this information to optimize future campaigns by focusing more on terms that drive conversions and less on those that don’t bring much value into the equation.

Well, those are all true enough, but there’s more to it than that

But this is only half the story. If you don’t manage your ads properly, you will waste money. You need to know what you’re doing to get the best ROI. This may seem obvious: of course if there’s a better way for me to spend my budget, I’ll do it! But what does this mean in practice?
Well for one thing, if you let Google automatically choose which keywords are relevant for your ads (or worse yet—if you use auto-targeted campaigns), then chances are high that they won’t be very relevant at all—and that means more wasted clicks and more wasted money spent on impressions and clicks that don’t lead anywhere productive or valuable. As long as people continue using these automated systems we recommend against them; they’re not good enough yet and they should be avoided until they are better tuned by humans rather than machines alone.”

You can get your product or service in front of a highly targeted audience, with the ability to reach potential customers at the exact moment they’re searching for what you’re selling.

Google ads are the best way to target people who are looking for your products or services.
Let’s say you’re a local business, and you sell designer jackets. You want to attract potential customers who live in your area, but don’t want to pay for advertising in local newspapers or radio ads that reach everyone, not just those interested in what you sell. With Google ads, you can target people by search terms related to “designer jackets” and location: if someone searches for “designer jacket” within 10 miles of my business, I’ll show up at the top of their results page with an ad offering them a discount on one of my products. People won’t see these ads unless they’re already looking for something similar to yours—and even then only when they search using certain keywords and locations (e.g., “designer jacket”).
You only pay when someone clicks on one of your ads—so there’s no wasted money spent getting in front of people who aren’t interested in what you have! And since Google tracks clicks on each individual ad so precisely (down to the second!), we get instant feedback on which ones are working better than others so we can quickly adjust our campaigns accordingly…or turn off unsuccessful ones altogether!