web design - Untitled 2000 × 1080 pxSocial media advertising is one of the most cost-effective ways to get your product, service, or message in front of potential customers. It’s also one of the most flexible forms of advertising there is. With that flexibility comes a real possibility for confusion about how much you need to spend on social media ads. One common misconception about social media ads is that they are “free.” While you can definitely use social media for free, you won’t get very far by just throwing up a post on Facebook every now and then and waiting for customers to flock to your door. Your best bet is going to be an active advertising strategy, complete with goals and budgets.

Pricing for social media advertising

Pricing for social media advertising is dependent on a range of factors, including the size of your audience and the type of ad. If you want to target a specific group of people, then this will cost more than an ad that is simply general in nature. Likewise, if you’re looking to reach as many people as possible with your marketing message, it will cost less than a targeted ad.

The number of people who see your social media posts can also affect pricing; if there are fewer views per post, then that means each view had to be purchased individually—meaning they were much more expensive than those who could get many views at once by running their ads on multiple platforms at once (like Facebook). The same goes for clicks: If someone needs 100 clicks instead of 10 clicks to achieve their goal (maybe because they want more conversions), then those additional 90 clicks will increase their overall budget significantly!

Social media advertising allows businesses access to many different types of data about how their ads perform—from click-through rates (CTR) and conversion rates (CVR), both before and after campaign launch; from impressions vs reach metrics like reach and frequency; from demographics data such as age range or gender breakdowns; even from geo-location information! These metrics help determine whether an ad was successful by giving insights about which types perform better over others – like using text versus images when trying something new out – helping companies save money while still getting results.”

This Woman filming a social media advertisement to get more follows.

This Woman filming a social media advertisement to get more follows.

Social media advertising is flexible.

Social media advertising is flexible. You can choose your target audience, budget and medium of communication. For example, if you want to reach millennials in the San Francisco area who are interested in learning how to code, you can do that by targeting a specific group on social media with paid ads. Social media platforms allow you to include targeting options when creating an ad campaign. This includes demographic information such as age or gender as well as location-based targeting options like zip code or city; interest categories like cooking or photography; behavioral data such as whether someone has visited a certain website within the last 30 days; or even what their favorite TV show is!

You also have control over how much money you spend each month (or week). The more money invested into social media advertising leads usually increase results but it all depends on what type of return on investment (ROI) you’re looking for from your efforts along with other factors such as where exactly those investments go towards: say for example if 80% goes towards Facebook ads then maybe only 20% should be spent elsewhere like YouTube videos which cost less per view than Facebook ads due to lower engagement rates among female viewers compared against males (at least according to Pew Research Center research conducted back in April 2018).

Financially speaking however most brands tend not spend over $10 million annually just yet since there isn’t enough data available yet showing how effective this strategy could potentially be long term so instead we rely heavily upon feedback from agencies working closely with clients along with our own experience running campaigns directly through these platforms themselves.”

Social media advertising costs as much or as little as you’re willing to spend.

In the world of social media advertising, there are no one-size-fits-all solutions. The costs of your campaign will depend on the platform you choose, your audience and objective. For example, if you want to advertise on Pinterest for business leads and your ideal customer is a female millennial in the U.S., then you might pay $0.50 per click with a CPM (cost per mille) or CPC (cost per click).

If instead your goal is to increase brand awareness for one week during the holiday season and target users in France who have viewed certain pages on Pinterest before but haven’t yet made an account or interacted with any brand campaigns, then this may cost upwards of $8 per 1k impressions with an average CTR around 0.2%.


Although social media advertising is flexible, it’s still important to understand that there are more costs involved than just the amount you’re spending on ads. You need to make sure you have a dedicated person to manage your account, create engaging content, and monitor your metrics. If you don’t have an expert in house or on staff already then it might be worth getting one hired or outsourced. This is where Torro Media can help you out!