Find The Right Personality
The reason some influencers are so big is because they’re honest and not afraid to put themselves out there. There’s some serious brand awareness if one post can reach millions of eyes.
I recently heard a statistic that people each day (on average) scroll through their phone a distance that would be equal to the Empire State Building. Yes, it blew my mind too. That being said, we need to get your brand in that scroll experience, which most of the time is spent on social media.