Paid Media Manager

As a Paid Media Manager at Torro Media, you will own paid advertising performance and outcomes for your client accounts. This role is responsible for developing strategy, translating it into execution, and ensuring every campaign is aligned with real business objectives—not just clicks, impressions, or traffic.

You will identify growth opportunities through data, customer behavior, competitive research, and platform insights, then execute strategies that drive measurable business results. You'll work closely with internal teams across SEO, Web Development, and Social Media, but you are ultimately responsible for moving client accounts forward, solving problems, and delivering exceptional performance.

This is a highly technical role requiring expertise in Google Ads, Meta Ads, analytics, conversion tracking, and campaign optimization. We are looking for someone who enjoys building campaigns from the ground up just as much as optimizing mature accounts.

Location: Wilmington, MA [THIS IS NOT A REMOTE POSITION ]

Job Type: Full Time

Key Responsibilities:

Account Ownership and SEO Strategy

• Own, develop, and execute paid media strategies for assigned client accounts.
• Serve as the primary account owner for Google Ads and Meta Ads campaigns.
• Translate client business goals into measurable paid advertising strategies.
• Build and maintain trusted relationships through proactive communication and strategic recommendations.
• Identify growth opportunities and proactively recommend new campaign initiatives.
• Connect campaign performance to business outcomes such as leads, revenue, sales, and return on investment.
• Manage campaign budgets efficiently while maximizing performance and profitability.

Campaign Development & Management

• Build campaigns from start to finish following industry best practices.
• Conduct comprehensive keyword research and audience research.
• Develop campaign structures that maximize performance and scalability.
• Create, launch, and optimize campaigns across multiple campaign types including: Search, Shopping, Performance Max, AI Max, Display, Video, Demand Generation, Remarketing, Meta Conversion Campaigns, Meta Lead Generation Campaigns
• Develop compelling ad copy and creative recommendations.
• Configure bidding strategies based on campaign objectives.
• Continuously optimize campaigns through testing and data analysis.
• Manage multiple client accounts simultaneously while maintaining exceptional quality.

Conversion Tracking & Technical Implementation

Technical implementation is one of the most important aspects of this position. The Paid Media Manager should possess advanced knowledge of conversion tracking implementation and troubleshooting. Responsibilities include:

• Configure and maintain Google Tag Manager (GTM)
• Configure Google Analytics 4 (GA4)
• Implement Google Ads conversion tracking
• Implement Meta Pixel and Conversion API where appropriate
• Configure Enhanced Conversions
• Build and manage GA4 Events and Key Events
• Troubleshoot broken tracking implementations
• Validate conversion accuracy across platforms
• Assist with CRM integrations when needed
• Work closely with the web development team to implement advanced tracking solutions
• Understand attribution models and reporting accuracy
• Ensure campaign data is accurate, actionable, and reliable

Performance Analysis & Optimization

• Monitor campaign performance daily, weekly, and monthly.
• Analyze KPIs including: Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Impression Share, Search Lost Impression Share, Quality Score.
• Identify optimization opportunities before clients ask.
• Develop testing strategies for: Ad copy, Landing pages, Audience targeting, Bidding strategies, Creative assets, Campaign structure.
• Continuously improve campaign performance using data-driven decision making.

Reporting & Client Communication

• Prepare professional monthly reports and campaign analyses.
• Clearly communicate campaign performance to clients in an understandable and strategic way.
• Translate complex advertising metrics into meaningful business insights.
• Present recommendations confidently during client meetings.
• Build strong, long-term client relationships through proactive communication.
• Educate clients on paid advertising best practices and platform changes.

Team Collaboration

• Collaborate with SEO, Web Development, Social Media, Design, and Account Management teams to ensure paid media campaigns align with broader marketing strategies.
• Coordinate landing page recommendations with designers and developers.
• Provide campaign insights that support cross-channel marketing initiatives.
• Share knowledge, best practices, and ideas across departments.
• Contribute to a collaborative, positive, and solution-oriented team culture.

Innovation & Continuous Improvement

• Stay current with updates across Google Ads, Meta Ads, GA4, GTM, and emerging paid advertising technologies.
• Research and implement new campaign types, platform features, and automation opportunities.
• Leverage AI tools to improve campaign management efficiency while maintaining strategic 
• oversight.
• Recommend improvements to internal PPC processes, reporting, and campaign workflows.
• Continuously improve how paid media is delivered across all client accounts.

Success in This Role Looks Like

• Consistently achieving or exceeding client KPIs.
• Campaign tracking is implemented accurately and maintained proactively.
• Clients trust your recommendations and communication.
• Campaigns continually improve through testing and optimization.
• Technical issues are identified and resolved quickly.
• Internal teams view you as a knowledgeable and dependable resource.
• You proactively identify opportunities that contribute to client growth and agency success.
• You take ownership of your accounts and consistently drive measurable business results.

Qualifications

• 2–4+ years of experience managing Google Ads and Meta Ads (agency experience strongly preferred).
• Proven experience building and managing paid media campaigns from strategy through 
• optimization.
• Strong understanding of Google Ads campaign structures and bidding strategies.
• Advanced knowledge of Google Analytics 4 (GA4).
• Advanced knowledge of Google Tag Manager (GTM).
• Experience implementing conversion tracking across Google Ads and Meta Ads.
• Strong understanding of attribution and analytics.
• Experience with Google Merchant Center.
• Experience with Google Search Console.
• Experience with Looker Studio or similar reporting platforms.
• Strong analytical mindset with the ability to connect paid media efforts to business outcomes.
• Highly organized with the ability to independently manage multiple client accounts and priorities.
• Excellent written and verbal communication skills.

What We’re Looking For

• Someone who takes ownership—not just completes tasks.
• Comfortable getting hands-on and executing when needed.
• A highly technical marketer who enjoys solving tracking and analytics challenges.
• A proactive thinker who brings ideas—not just updates.
• Entrepreneurial mindset. You don't wait for direction—you create it.
• Accountable for outcomes, not just deliverables.
• Able to operate in a fast-paced agency environment with shifting priorities.
• A team-first professional who values collaboration and continuous improvement.
• Passionate about learning and staying ahead of industry trends.

Preferred Skills

• Google Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification
• Experience with Microsoft Ads
• Experience with LinkedIn Ads
• Experience with CallRail, WhatConverts, or similar call tracking platforms
• Experience with CRM integrations
• Working knowledge of HTML and CSS
• Familiarity with AI-powered campaign optimization and automation tools
• Agency experience managing multiple client accounts
• Ability to quickly adopt new technologies and evolving advertising platforms