TL;DR: Boston creator Marc Lewis built a textbook brand campaign around Suncruiser by keeping it authentic. From organically coining “Cruise Control” at Fenway Park to weaving the drink into boats, nightlife, and New England culture, he made the brand part of his lifestyle—not a sales pitch. The result? 883,000 organic views in just four posts and a blueprint for how influencers can build genuine community influence.
Introduction: Building Influence the Right Way
When it comes to influencing communities, too many campaigns fall flat because they feel forced. The textbook way to spark momentum around a brand is through authenticity—real people, real passion, and real stories. Enter Marc Lewis, a Boston-based content creator who’s become a staple voice for New England culture. From reviews of local towns and Boston sports to nightlife commentary and even true crime storytelling, Marc’s wide reach has one thing in common: he creates authentic content that resonates.
Recently, Marc demonstrated how to organically build a brand campaign the right way. His partnership with Suncruiser, the drink that’s quickly becoming a New England summer favorite, shows exactly how influence should work.
Step One: Genuine Passion for the Product
At the core of Marc’s success is authenticity. He didn’t start with a sponsorship deck or a forced pitch—he started by genuinely enjoying the product. Suncruiser wasn’t just a beverage in his hand; it was a brand he connected with personally. That connection gave his content credibility.
When he found himself at Fenway Park, a venue where Suncruiser is sold, Marc didn’t stage a moment—he experienced one. Enjoying the drink during a game, he captured the feeling of summer in Boston and turned it into an organic video.
Step Two: A Memorable Hook
Great campaigns often hinge on a simple, repeatable idea. For Marc, that was “Cruise Control.” In his Fenway Park video, he coined the phrase to describe the laid-back, all-in vibe Suncruiser gave him: “I am in full cruise control here at Fenway Park.”
That phrase wasn’t just catchy—it was versatile. It became the throughline for his Suncruiser content, an easy way for his audience to connect the brand to a lifestyle.
Step Three: Integrating the Brand Into Everyday Life
Marc didn’t stop at a single video. He built a lifestyle narrative with Suncruiser at the center. Whether on a boat, exploring Boston nightlife, or simply sporting Suncruiser gear in the car, he turned the brand into a tool for storytelling.
Instead of making Suncruiser the main character, he used it as an enhancer—the backdrop to Boston culture, summer vibes, and authentic experiences. This subtle integration is why his audience embraced it instead of tuning it out.
Step Four: Driving Organic Reach
The results speak for themselves. In just four reels featuring Suncruiser, Marc organically amassed 883,000 views. That doesn’t even count his Instagram Stories, where he also showcased and talked about the product.
This kind of reach, built without paid promotion, is what brands crave. It proves that authentic alignment between influencer and product drives real community engagement.
Why Marc Lewis Sets the Standard
Marc Lewis isn’t just another influencer—he’s a blueprint for how it should be done. By combining his passion for New England lifestyle content with his genuine enjoyment of Suncruiser, he created a campaign that feels effortless and real. He didn’t sell his audience a product; he invited them into an experience.
That’s the difference between content that gets skipped and content that builds communities around brands. Marc didn’t just feature Suncruiser—he made it part of Boston’s summer story.
Conclusion: The Lesson for Influencers and Brands
The lesson here is simple: authenticity wins. To influence a community, you can’t fake it. Marc Lewis showed that by genuinely embracing Suncruiser, coining a memorable hook, and weaving it naturally into his wide range of Boston-focused content, he could turn a drink into a movement.
For influencers looking to grow, and for brands looking to connect, the blueprint is right here: authenticity, creativity, and consistency. That’s how you build real influence—and why Marc Lewis is leading the way.
