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SEO Marketing

Top Strategies: SEO for Painters to Dominate Local Search Results

9 Minute Read

Are you looking to enhance your painting business’s online visibility and rank higher in search results? The blog on "SEO for painters" is your essential tool. In this guide, we’ll explore practical tips and strategies to optimize your painting company’s website, so that clients in need (residential or commercial) of your services find you first. Expect insights on leveraging local SEO, keyword usage, website optimization, content creation, and more - all tailored for the painting industry.

Key Takeaways

  • Optimize your painting business’s visibility on Google by implementing localized SEO strategies such as updating your Google My Business listing, building local citations, and encouraging customer reviews, ensuring you target and reach potential customers in your vicinity.

  • Increase your website’s search engine ranking for painting services by conducting thorough keyword research to identify long-tail and competitor keywords, creating relevant content, and optimizing on-page SEO elements like meta titles, descriptions, and internal linking. You need to show Google your an authority on the topic of painting!

  • Enhance your overall digital marketing efforts by developing a robust content marketing strategy with engaging blog posts and video content, building high-quality backlinks, leveraging social media marketing, and monitoring your SEO performance through tools like Google Analytics and Google Search Console.

Understanding SEO for Painters

seo for paintings - owner of painting company trying to be found online

Picture this - an individual needs their home painted and they turn to Google for help. They type in “house painters near me” and voila! They are instantly presented with a list of painting services. Now, wouldn’t you want your painting business to pop up on that coveted first page?

Our SEO for painters does precisely that!

It’s a tailor-made digital marketing strategy that enhances your painting company’s online visibility and targets potential customers actively seeking painting services.

Remember, 75% of search engine users don’t venture past the first page of Google results, making SEO pivotal for maximizing your painting business’s visibility.

The Role of Local SEO

Local SEO is a critical ally for painting businesses. Why? Because nearly half of all Google searches include local content. This means that a significant number of people are looking for services in their immediate vicinity. By implementing localized SEO strategies, such as:

  • Incorporating location information throughout the content, headings, and meta descriptions
  • Optimizing Google My Business listing with accurate and up-to-date information
  • Building citations and getting listed in local directories
  • Encouraging online reviews from satisfied customers

Example Landing Page URLs:

  • General URL: YourBusiness.com/painting-services
  • Local SEO URL: YourBusiness.com/painting-services-boston*

*By adding a city on the end of the URL, you a much higher chance or showing to that local city or area.

Painting companies, including painting contractors, can outshine national competitors in the painting industry by having a well-optimized painting company website in local search results.

More visibility in local searches equals more potential customers, reaching the right target audience. Sounds good, right?

How Search Engines Work for Painting Services

Think of Google as a diligent librarian. It uses bots to crawl and index websites, similar to cataloging books in a library. The ‘books’ with the most relevant and engaging content get the prime spots on the shelves (read: top search rankings).

Therefore, targeted content, internal links, and backlinks from relevant and authoritative websites play a significant role in determining your painting business’s visibility in search results.

Keyword Research for Painters


In the image above you'll see we analyzed the 3 phrases for search engine optimization:

  1. "painting company near me"
  2. "residential painting"
  3. "commercial painting company"

The columns following show (1) monthly search volume, (2) CPC: Cost-Per-Click, (3) Paid Difficulty, and (4) SEO Difficulty. This is just one of many tools we use for the painting industry to see keywords and suggestions of what we should try to rank for based on difficulty and search volume.  

Imagine you’re fishing. The sea is vast, and you need the right bait to catch the fish you want. In the world of SEO, keywords are your bait. Identifying relevant keywords, including long-tail and competitor keywords, is like choosing the right bait. It helps you create targeted content that improves search rankings and captures potential traffic.

Tools like Google Ads Keyword Tool and Keyword Planner can provide data on search volume and cost-per-click for painting service keywords, making your fishing expedition much more fruitful by identifying valuable keywords.

One of our favorite tools is using KeywordsPeopleUse as you can find great blog topics and questions from the "People Also Ask" section of the 1st page SERP results.

Long-Tail Keywords for Painter SEO

When it comes to SEO, specificity is the key. Enter long-tail keywords - these are more elaborate search terms that are often less competitive but more specific than short-tail keywords. For instance, instead of “painters,” a long-tail keyword could be “residential house painters in Los Angeles.” By using long-tail keywords, you can improve your search rankings by targeting specific queries.

residential house painters in Los Angeles

Further, creating a dedicated page for each relevant long-tail keyword enhances your website’s relevance for those queries to have increased rankings for painter SEO.

Analyzing Competitors' Keywords

Imagine if you could peek into your competitors’ strategy and use it to your advantage. Well, in the SEO world, you can! By exploring competitor websites for targeted keywords, you can glean insights into potential terms to include in your SEO strategy.

This understanding of Google’s algorithm for organizing content in search results can give you a competitive edge.

On-Page SEO for Painting Websites

A user-friendly website is like an open, inviting storefront. It’s not just about looking good; it’s about being functional and easy to navigate. When you create clear navigation, titles, and strategically place keywords in your content, you’re not only enhancing the user experience but also improving your website’s SEO performance.

Optimizing each page to focus on 1-2 primary search terms and ensuring the content is engaging through the use of multimedia is key to enhancing search engine rankings, search engine optimization, and search engine results pages.

Meta Titles and Descriptions

Meta titles and descriptions are like the blurb on a book’s back cover. They give potential readers (in this case, website visitors) a snapshot of what to expect. Crafting relevant, concise, and compelling meta titles and descriptions with focus keywords can improve clarity and click-through rates from search results.

They should not only be relevant but also compelling and indicative of the page content, enticing visitors to click and explore further. This is an essential element for painter SEO to truly work. 

Image Optimization from Painting Projects


A picture speaks a thousand words, and in the case of a painting business, images are your strongest testimonials. Optimizing images on your website by reducing file size and using correct alt tags can enhance both user experience and SEO.

Tools like ImageCompressor.com or WP Smush (if using Wordpress CMS) can help compress images before uploading to the website, optimizing performance.

Internal Linking Painting Service Pages

Internal links are like the signs in a supermarket guiding you to the bread aisle or the dairy section. A robust internal linking structure with descriptive anchor text is crucial for guiding users through the website and helping search engines understand the site’s structure.

Effectively placed internal links lead to an enhanced user experience, helping visitors easily navigate the site’s content.

If you're using Wordpress CMS, this tool will help auto-suggest pages to do internal linking, which is exactly what Google wants to see to help connect all the dots.

Optimizing Google Business Profile for Painters

Google Business Profile optimization for painters

A well-optimized Google Business Profile is like your online business card. It’s a snapshot of your painting business that shows up when potential customers search for your services. With accurate service categories, descriptions, and regular photo uploads, you can improve your painting company’s local search visibility and customer interactions.

Additionally, promptly responding to Q&A and showcasing a local area code phone number can enhance your painting company’s reputation.

Accurate and Consistent NAP Information

Imagine you’re trying to reach a friend’s house for a party, but you have different addresses listed in different places. Confusing, right? The same applies to your online presence and the different directories that you're listed on. Consistent name, address, and phone number (NAP) information across online profiles is critical for improving local SEO.

Consistency in the business phone number across different online platforms is essential to avoid conflicts in NAP information, which could negatively affect search rankings.

Encouraging Reviews

This is maybe the most underrated aspect of painter SEO.

Customer reviews are like word-of-mouth referrals in the digital world. Positive testimonials and reviews help optimize your painting website for search engines and can significantly influence potential customers’ decisions. Before committing to a local business, 88% of customers rely on reviews! This shows the importance of online reviews for businesses.


Content Marketing for Painting Companies

Content is the heart of your online presence. High-quality, engaging, and informative content is crucial for:

  • Attracting website visitors
  • Establishing authority
  • Improving organic search rankings
  • Nurturing brand loyalty
  • Reinforcing trustworthiness
  • Elevating brand awareness
  • Increasing lead quality and conversions


Blogs are your opportunity to showcase your expertise and connect with your audience on a more personal level. Blogging for painters should include trend-focused topics, expert painting tips, and answers to commonly asked questions to provide value and appeal to the targeted audience.

Plus, writing guest blogs on other reputable websites can help you build brand relationships and enhance your SEO.

One of the most important aspects of SEO is E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. By updating a blog with new content is a constant opportunity to show that you have each of those 4 important pillars to ranking higher on Google.

Video Content

In today’s fast-paced world, videos are a powerful tool for engagement. Creating YouTube videos for each blog post and important service page can lead to increased engagement with the content and improved search rankings for a painting company.

It’s a win-win situation, isn’t it?

If you don't have a video strategy in place by now, you will not win. The businesses that are embracing video to showcase their projects and expertise are going to build the most trust and continue to grow organically. 

Off-Page SEO: Building Backlinks and Authority

The internet is a vast interconnected web, and the connections you form can significantly impact your SEO. High-quality backlinks from relevant and authoritative websites are like votes of confidence, crucial for establishing a website’s authority and improving search rankings.

These backlinks are assessed based on their relevance to content, authority of the linking domain, the placement of the link, and the linked URL’s traffic.

There's many tactics to getting valuable backlinks in place, which is something we can help with: Request a quote!

Outreach and Collaboration

Building a robust online presence is not a solo act. It’s about collaboration and networking. Creating profiles on industry reference sites and building relationships with other reputable websites can help you gain backlinks and improve online visibility.

Remember, in the world of SEO, it’s not just about what you know, but also who you know.


Social Media Marketing for Painters

Social media platforms are bustling digital marketplaces. Here, content marketing plays a significant role in lead generation, brand loyalty, and enhancing search results for painting businesses. Some benefits of using social media platforms for your painting business include:

  • Lead generation
  • Building brand loyalty
  • Enhancing search results
  • Augmenting credibility through reviews
  • Displaying reviews in Google’s brand knowledge panel.

For new painting businesses, social media profiles serve as one of the first sources of natural backlinks, helping establish their online presence.

Monitoring SEO Performance

You’ve implemented your key SEO strategies, but how do you know they’re working? By tracking key metrics such as:

  • Conversion rate
  • Organic traffic
  • Keyword rankings
  • Backlinks

You can measure your campaign’s success and identify areas for improvement. It’s like the report card of your SEO performance, helping you understand what’s working and what needs a tweak.

Google Analytics

Google Analytics is like your personal SEO detective. It’s a useful tool for tracking website activity, revealing new keyword ideas, and obtaining quantitative insights on user traffic metrics. It offers a detailed breakdown of user traffic metrics by page, channel, or marketing campaign, providing you with a comprehensive overview of your website’s performance.

Search Console

Think of Google Search Console as your SEO health check-up tool, including an essential SEO audit. It’s crucial for:

  • Monitoring your website’s search engine presence and performance
  • Identifying technical SEO issues
  • Providing valuable data on search queries and devices used by visitors.

Regularly checking Google Search Console allows you to identify and resolve issues that could hinder your website’s performance in search results.

Rank Tracker

Here at Torro Media, we would never launch a marketing campaign (paid or organic) without having proper tracking in place to see if what's working. Our Rank Tracker allows you to list out any terms, phrases, and keyword you want to be found for and rank their (1) current rank on Google, and (2) their increase/decrease day-over-day to see a return on investment if you're running an SEO campaign with our team.



We’ve journeyed through the colorful world of SEO for painters, highlighting the importance of understanding SEO, keyword research, on-page SEO, off-page SEO, content marketing, and performance monitoring. Remember, SEO is not a one-time effort, but an ongoing process. By implementing these strategies, you can paint a vibrant online presence, attract more clients, and ultimately, see your business flourish. Now, it’s time to pick up your digital brush and start painting your SEO masterpiece!

Frequently Asked Questions

What is SEO for painters?

SEO for painters is the marketing practice of Search Engine Optimization that is specific to the painting industry to help any painter whether residential or commercial focused. SEO helps painting companies boost their online visibility and reach potential customers who are actively looking for painting services, ultimately improving their search rankings. This tailored digital marketing strategy can make a significant impact on a painting business's success.

Why is local SEO important for painting businesses?

Local SEO is important for painting businesses because it helps them target local customers effectively, outperform national competitors, and capitalize on the rise in mobile searches for local services. Don't miss out on this opportunity to grow your business!

How does keyword research benefit a painting business?

Keyword research benefits a painting business by helping them create targeted content to improve search rankings and capture potential traffic. This involves identifying relevant keywords, including long-tail and competitor keywords.

What role does content marketing play for painting companies?

Content marketing plays a crucial role for painting companies by attracting website visitors, establishing authority, and improving organic search rankings through high-quality, engaging, and informative content. It is key to their overall marketing strategy.

How can a painting business monitor its SEO performance?

To monitor its SEO performance, a painting business can track key metrics like conversion rate, organic traffic, keyword rankings, and backlinks using helping tools. Utilizing tools such as Google Analytics, Google Search Console, or SEO Rank Trackers can offer valuable insights for this purpose. Start optimizing and tracking!


Matt Sullivan

Matt Sullivan

Husband + Father | CEO of Torro | Building the internet since 2007.

Matt Sullivan is a seasoned and distinguished figure in the digital marketing and web design industry, with a career spanning since 2007. Renowned for his innovative approach and extensive expertise, Matt has been at the forefront of the industry, building several startups and agencies. As the Founder and CEO of Torro Media, he has cemented his status as a leading authority in the field. His deep understanding of web design, SEO, digital marketing, and Google Ads, honed over more than a decade, has been instrumental in driving business growth and digital transformation.