These SaaS SEO Strategies Work!
We share the monthly visits to prove it!
The SEO industry is saturated with generic strategies that often repeat the same advice of "creating quality content." While this is important, it's essential to find unique strategies that can set your SaaS company apart from the competition. In this post, we have compiled 7 examples of real SaaS businesses that have successfully implemented innovative SEO strategies that are yielding results – and that you can emulate! Let's dive into these examples to discover how you can differentiate your SaaS company and drive organic traffic to your website.
1. Typeform: SEO Template Library
- Web Traffic = 44,000 visits/month
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Typeform adopted a proactive SEO approach centered around key bottom-funnel keywords, while also developing over 1,300 templates for their users.
2. Mailchimp: SEO Glossary
- Web Traffic = 502,000 visits/month
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Mailchimp recognized the importance of providing valuable resources to their audience and decided to create an SEO glossary for marketing terms. By curating a comprehensive list of definitions for industry-specific jargon, Mailchimp not only aimed to educate their users but also strategically targeted high-volume keywords to drive organic traffic to their website. This innovative approach not only enhanced the user experience but also contributed to Mailchimp's overall SEO strategy, resulting in increased visibility and engagement with their target audience.
3. Loom: SEO Equipment Test
- Web Traffic = 8,000 visits/month
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Loom developed a seamless SEO Equipment Test tool that allows users to easily check their webcam and microphone settings, ultimately highlighting the functionality and quality of their core product. This innovative approach not only enhances the user experience but also serves as a practical solution for their target audience, showcasing Loom's commitment to providing valuable tools that align with their brand's offerings. By incorporating this interactive feature into their SEO strategy, Loom is not only driving organic traffic to their website but also reinforcing their position as a leading provider of video communication solutions.
4. Salesloft (formerly Drift): SEO Pillar-Cluster Model
- Web Traffic = 61,000 visits/month
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Salesloft implemented a content hub utilizing the pillar-cluster model, structuring guides around overarching and pertinent subjects. Each article features a sidebar that internally links to related content, enhancing topical authority and providing a seamless user experience.
5. Wrike: SEO Topical Authority (with 1 Keyword/Phrase)
- Web Traffic = 65,000 visits/month
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Wrike's strategic SEO approach involved creating a robust content strategy centered around their primary keyword, "project management." With a dedicated focus on producing 300 blog posts tailored to this specific keyword, Wrike aimed to establish themselves as an authoritative source in the project management industry. By consistently delivering valuable and informative content that resonated with their target audience, Wrike not only enhanced their SEO presence but also positioned themselves as a go-to resource for project management insights and solutions. This targeted approach not only boosted organic traffic to their website but also solidified Wrike's reputation as a leader in the field of project management software.
6. Rows: SEO Tools (50 Calculators)
- Web Traffic = 7,000 visits/month
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Rows created 50 innovative calculators tailored to address unique business challenges, highlighting the versatility and effectiveness of their spreadsheet solutions.
7. Exploding Topics (Unique Industry Statistics)
- Web Traffic = 600,000 visits/month
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Exploding Topics programmatically creates industry-specific statistic pages with visuals that funnel traffic into their core product. Exploding Topics excels in utilizing cutting-edge technology to automatically generate industry-specific statistic pages that are not only visually captivating but also strategically drive traffic towards their flagship product. By curating data-driven insights and presenting them in an engaging format, Exploding Topics effectively captures the attention of their target audience, establishing themselves as a trusted source for valuable information within their niche. Through these innovative statistic pages, Exploding Topics not only enhances their SEO presence but also cultivates a loyal following of users who are eager to explore the latest trends and insights in their industry. This unique approach not only sets them apart from the competition but also reinforces their position as a leader in providing actionable and relevant content to their audience.
Conclusion
In conclusion, the 7 SaaS SEO strategies we explored illustrate the importance of thinking outside the box and tailoring your approach to the specific needs and strengths of your business. By leveraging unique tactics such as harnessing the power of user-generated content, optimizing for long-tail keywords, and investing in strategic partnerships, you can significantly enhance your online presence and outperform your competitors. Remember, the key to successful SEO is not just following best practices, but innovating and adapting them to fit your unique situation. Embrace these strategies, experiment with new ideas, and watch as your organic traffic and brand visibility soar to new heights.
If you are interested in SEO services or executing any of these tactics, please request a quote. We'd love to chat!
