Our Agency

This company was built for the purpose of helping people and businesses grow. Yes, we offer design and marketing services, but at the core of these services is the ability to educate and consult on what is going to provide you the most value with what you can afford.

Our daily activity is rooted in showing a return on any investment, while we are mapping out what future activity could come in a scalable phased approach. Whether we’re the right fit for you or not, we’re happy to have that conversation to explore a healthy partnership.

See the story behind Torro Media and our branding.

We Solve for the Customer

There's no one-size fits all solution here. We solve problems based on your goals.

Autonomy & Accountability

We're 100% transparent on all results to hold ourselves (and you) accountable.

Long-term Impact with an Amazing Team

Our goal is to build long-term relationships and friendship on the foundation of success.

Chief Innovation Officer

Michelle Cormier

The Visionary of Innovation, AKA Ms. Monday, she turns ideas into reality and ensures every project shines with groundbreaking solutions.

Chief Marketing Officer

Pat Florence

The Keeper of Culture will help assess your current digital presence and architect new strategies.

Founder & CEO

Matt Sullivan

The Solutions Architect that is passionate about mapping out marketing strategies and bringing ideas to life.

Digital Experience Manager

Liz Romagnoli

The Time Tamer, expertly steering your projects through the sands of the hourglass, ensuring each task not only meets the tick of the clock but dances elegantly with deadlines.

Director of SEO

Emily Cote

The Lover of Language will optimize your brand story with keywords that convert.

SEO Content Manager

Fi Varotsi

The SEO Wordsmith, weaving creativity and data into keywords that capture attention and climb the SERPs.

SEO Specialist

Philip Lendio

The Algorithm Artisan, expertly crafting your online presence with precision and finesse, turning search engine mysteries into measurable successes.

PPC & SEO Manager

Mike Cipriani

The PPC Pioneer turns clicks into conversions backed by a strategy that wins.

Lead Digital Content Strategist

Chloe Newell

The Architect of Attention, Chloe Trendsetter, has the blueprint for crafting content that captivates and converts.

Digital Content Strategist

Julia Haddad

The Torro Spark Plug uses her skills and energy to transform social strategy, one design at a time.

Full-Stack Developer

Navin Kumar

The Code Conductor, orchestrating seamless user experiences and backend brilliance—turning complex challenges into scalable solutions.

Queen

Daisy

The sweetest Daisy Girl will always find some nice sunlight in the office to bask in while waiting patiently to be pet.

Life Coach

Winston

Back-to-back Best Nose Winner in 2022 and 2023. Winston will make sure you know he's a good boy and sometimes runs sideways.

Chief Food Thief

Tucci

If you leave semi-edible items or food on the edge of your desk, Tucci will make it disappear. That's a guarantee. He also rips too many darts.

Fetch Master

Jagger

If you need it retrieved, he's your guy. He'll fetch it all but orange balls and frisbees are his favorite.

Grazing Guru

Burberry

Master of the meadow, Burberry finds the best patches of grass and never misses a chance to show off his stylish trot. Yes, Liz seriously owns a horse.

Purrformance Analyst

Coco

Coco, a lover of cookies, sink water, and his mom, is the ultimate WFH pro who always makes his presence known during calls.

The Girls

Pippa & Maisie

Pip and Maisie, the dynamic duo you didn't know you needed. A couple southern bells who made their way up north and into our hearts.

Healthcare

We offer Blue Cross Blue Shield to all employees.

Vacations

Unlimited vacation. As long as your work is done. We gucci.

Dental Care

You have a great smile. Take care of those pearly whites.

Vision

Wear glasses? We want to make sure you see 20/20.

Bring Your Doggo

Dogs are the best. We love when they're in office.

WFH Fridays

As long as you have internet, you're golden to WFH.

401K Plan

We have an employee friendly 401K option for retirement.

Team Outings

We like to have a damn good time whenever we're together.

Fitness

We provide a gym reimbursement for that healthy lifestyle incentive.

FSA

Offering flexible savings options for any employee with a higher deductible.

Secure Account

We provide a free security option for personal accounts.

Audiobooks

Get a free audiobook account for team recommendations.

Charity Matching

If you're raising money for a charity, we'd love to contribute!

Live Music

Sometimes (if lucky), Pat will sing for you in the office.

Putter Ball

Celebrate a successful week of marketing by challenging a co-worker to some Putter Ball (good luck)!

Jon Cena Photo

If you need inspiration, you can go look at the signed Jon Cena photo.

"At Torro Media, I've found more than just a workplace – I've discovered a home where my potential is not only recognized but nurtured. The company's unwavering belief in every employee has been a game-changer for me. It's a place where personal growth is not just encouraged, it's celebrated, and that ethos has transformed my career. Torro Media is not just a company; it's a community that believes in its people, and that belief has empowered me to reach new heights in my professional journey."

Michelle Cormier

Chief Innovation Officer

“I consider myself extremely lucky to be part of the Torro team. Every day, I look forward to coming into the office, surrounded by a vibrant environment filled with passion and enthusiasm for our work. The energy in the bullpen reflects our commitment to excellence, collaboration, and having fun with the work we do. Thanks to our exceptional leadership and team, each day is a new opportunity to learn and grow, both professionally and personally."

Liz Romagnoli

Project Coordinator

"Torro Media is an always-learning agency. We’re constantly looking for opportunities to grow both professionally and personally every single day—we live and breathe it. We’re naturally fueled by how we can be better. This tenacity is part of our fabric, it’s a huge part of how we do things, it’s infectious, and it’s why we’ve been able to help so many of our partners reach monumental success."

Emily Cote

Senior SEO Content Manager

"Being part of the Torro Media team has immediately had a positive impact on my life. At Torro, we prioritize our reputation over revenue and I could not be more proud to be a bull! What sets our company apart is our steady commitment to both our clients and our tight-knit culture. Each day, we come together with a shared passion for digital marketing, and this collective drive enables us to consistently deliver outstanding results for our clients. It's a privilege to work in an environment where everyone is dedicated to achieving greatness together."

Mike Cipriani

PPC & SEO Manager

“The Torro team is truly passionate and excited about everyone who walks through our doors. From starting as an intern and becoming a bull, the Torro team has not only welcomed me with open arms, but also has prepared me for staying on top of the ever-changing digital world. We treat our clients like a member of the family and communicate new strategies with them constantly, prepping them for success. Being one of the bulls at Torro Media has been given me a second family and prepared me to bring our clients to the moon!"

Chloe Newell

Lead Digital Content Strategist

“It takes one step into the bullpen to recognize that Torro is different. An immediate sense of community, shared passion, and drive is imminent in every aspect of the Torro environment from connecting with clients to an intense game of Putterball with the team. At Torro, strengths are celebrated and learning is encouraged. Our number one focus and priority has and will always be the growth of our clients. When they grow, we grow and there’s no better feeling than being part of that growth. I’m beyond fortunate to be part of the Torro team and can’t wait to see what the future holds for us!"

Julia Haddad

Digital Content Strategist

“Joining Torro Media has been a game-changer for me. I’ve realized that we’re more than just employees; we’re a team. Everyone has been a great leader, and I’ve found a truly healthy environment that fosters both personal and professional growth. The supportive team and dynamic culture make every day rewarding. Thanks to everyone at Torro Media for making this such a great place to grow and thrive!"

Philip Lendio

SEO Specialist

"Torro Media is a special place and business...we are successful because yes, we can build you a top-notch website and bring you in leads, but we truly care about each other and our clients. Most importantly, working at Torro, you never know what can happen when you walk through those doors. I'm grateful that I am happy to come to work every day and I can't wait to see what happens next."

Pat Florence

Chief Marketing Officer

“I'm so proud of what we've built here at Torro Media. The team is family and we always have each other's best interest at heart whether in or out of the office. Everyone we hire is incredibly passionate about helping people and that's exactly what we do day-to-day. We help people and businesses become more successful. I believe our "reputation over revenue" mindset is what makes us so easy to work for/with."

Matt Sullivan

Founder & CEO

5 STAR REVIEWS

CUSTOMERS

SUBSCRIBERS

REFERRALS

2019

Impelr is born

Before Torro Media, we were Impelr. Why you ask? Because an impeller is the part of an engine that transfers energy to push you forward. We still do that, but with a much better name. 🤘
2020

New Office Space

If you haven't seen our office space (HQ) in Wilmington, you really need to schedule an in-person meeting and check it out.
2021

Rebrand to Torro Media

Impelr was never meant to grow into what our agency is today, so it was time to rebrand to fit our growth and new team goals. We're very bullish on the new branding.
2022

Open 2nd Office in Boston

Our HQ is still located in Wilmington, MA, but to be closer to some clients we decided to open a 2nd office in Boston next to TD Garden.
2022

Pete Frates 5K

The Torro team participated in the Pete Frates 5K in support of amyotrophic lateral sclerosis (ALS) awareness and education.
2022

Holiday Party

After rebranding in 2022 and embracing the bull mascot, there was only one place to have our Christmas party: Unleash The Beast at PBR!
2023

Finish in Elite 8 in North End Cornhole Classic

Torro competed in the annual North End Cornhole Tournament hosted by NEMPAC. Out of 144 teams, we finished in the Elite 8! Championship or bust next year!
2023

Tour of Fenway Park & Red Sox Team Outing

Red Sox were losing and scored 6 runs in the 7th inning to defeat the Texas Rangers. Boston teams don't lose on Torro outings!
2023

Holiday Party

An unforgettable evening in the heart of Boston's North End at Table, followed by dessert at Mike's Pastry and a night of laughter at Improv Asylum!
2024

Soccer Team

Michelle recruited Pat and Julia to her soccer team. We look forward to our weekly post-game press conference videos from Pat on the Slack channel.
2024

Golf Tournament for Maine Cancer Foundation

Matt, Mike, Pat, and Julia representing Torro and supporting our friends's memorial golf tournament.
2024

Collab with Pete Frates Family Foundation & Barstool Sports
2024

Matt becomes Ironman (in Cambridge, MD)
2024

Holiday Party

A wild night at the PRB event, where the Torro team cheered, laughed, and held on tight for our unforgettable 2024 holiday party adventure!
2025

Unknown... but we're excited!