Instagram just dropped a new feature, and it’s all about shared experiences. Say hello to Blend, a curated Reels feed designed just for you and one other person. Whether it’s your best friend, your partner, or the coworker you exchange memes with all day, Blend is about to level up your scrolling game, hopefully in a good way!
Key Summary;TLDR
- Instagram added a new feature that allows you to Blend your Reels page with a friends.
- You can currently only set up a Blend if you send content to this user often.
- Blends are only seen by you and the other user once the Blend request has been accepted by both people.
What Is Instagram Blend?
Blend is a shared Reels feed between you and someone you already send a lot of content to. Instagram takes the Reels you both like, engage with, and send to each other—and creates a personalized feed you can both scroll through in one place.
It’s like your For You page had a baby with your favorite group chat, it blends both FYPs together!
How Does Instagram Blend Work?
You will only be able to start a Blend if both users agree to join the Blend (so it keeps your secrets safe!)
To start a Blend:
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Head to your DMs.
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Open a chat with someone you frequently send Reels to.
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Tap 'Create Blend'
- Wait for your friend to accept the 'Join Blend' invite!
Once you’re in, Instagram will generate a shared Reels tab full of videos that combine both of your interests and viewing habits. The more you interact with the content, the more customized it becomes.
Why It Matters
Social media has always been social, but Blend takes that a step further. Instead of endlessly DMing Reels back and forth, you now have a shared space that feels intentional, curated, and fun.
Plus, it makes discovering new creators and trends more enjoyable when it’s filtered through the lens of a friendship.
Things to Keep in Mind
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You can only create a Blend with someone you already share Reels with frequently.
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Blend is private, it lives in your DMs and isn’t visible to anyone else.
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The content is algorithmically generated, so the more you use it, the better it gets.
- Blend will only be seen if both users accept the invite!
Final Thoughts
Whether you’re meme-obsessed, love niche hobby content, or just want to see if your taste aligns with your favorite person, Blend is a fun, low-effort way to connect over the content you already love.
Instagram isn’t just helping us discover more, it’s helping us discover together.
However, sometimes the Instagram feed has some interesting Reel recommends, so be careful with who you're sharing with... they'll see everything recommended to you!
Happy scrolling!
