McDonald’s Snap Wrap Returns: How Nostalgia Drives Sales
"People crave familiarity in a world that changes fast." That quote from a recent consumer trends report says ...
How much does it cost to hire an influencer?
Influencer marketing is no longer a trend. It’s a core growth channel for brands trying to stay relevant, ...
Instagram Posts Are Now Google Searchable
Key Summary/TL;DR Instagram is officially letting Google and other search engines index public posts from ...
CapCut’s Silent Power Grab: Why Creators Should Pay Attention
On June 18, 2025, CapCut, the go-to mobile and desktop video editor, has quietly rolled out updated Terms of ...
Why Influencer Marketing Beats Traditional Ads in 2025
“92% of consumers trust recommendations from individuals over brands,” according to Nielsen’s Global Trust in ...
Why Consumers Are Trusting Influencers More Than Brands
Key Summary (TL;DR) People trust people. Influencers show up as themselves, not as logos. Relatability ...
New: Spotify Sharing Comes to Instagram Notes
Key Summary/TL;DR Instagram’s latest update allows users to link their Spotify accounts and display the song ...
What Not to Do When Your Brand Is Facing Controversy: A Lesson from Duolingo
TL;DR + Key Takeaways Duolingo’s shift to AI-first operations sparked backlash due to layoffs, tone-deaf ...
How to Write a Better Call-to-Action on Socials
How to Write a Better Call-to-Action (No, “Click the Link in Bio” Isn’t Enough) Let’s be real: if your ...