TL;DR
Adding a short video to your proposals can dramatically increase engagement and trust. Video puts a face to your name, builds credibility, and ensures the true decision-maker — who often isn’t on sales calls — understands your value before just skipping to price. You don’t need a film crew: a simple mic, ring light, and HD webcam will make you look professional. Tools like Screencastify or branded templates in Premiere Pro make the process quick, repeatable, and highly impactful.
In today’s competitive sales environment, standing out isn’t just about having the right pricing or services — it’s about creating a personal, memorable connection with decision-makers. One of the most effective ways to do that? Video in your proposals.
Adding a short, well-produced video to your sales proposal not only boosts engagement but also helps you connect with the person who often matters most: the decision-maker who wasn’t on your sales calls.
Why Video in Proposals Works
1. Puts a Face to the Name
A proposal filled with numbers and bullet points is easy to skim over — or worse, ignore. But when you attach a short video, the recipient immediately sees and hears from you. This humanizes your pitch and builds instant credibility.
📊 Stat Check: According to Forrester, including video in emails can increase click-through rates by up to 300%, and proposals with video are significantly more likely to be remembered and acted upon.
2. Builds Trust and Credibility
Video demonstrates that you’ve invested in clear communication, which positions you as professional and trustworthy. Decision-makers are more likely to engage with someone who shows effort, confidence, and transparency.
3. Reaches the Real Decision-Maker
Often, the person receiving your proposal isn’t the final decision-maker. Your video acts as a proxy sales call, giving executives context and energy they would have otherwise missed. Instead of just skimming the price page, they’ll hear your story and reasoning — which can be a game-changer.
How Video Enhances Proposal Engagement
- Improves readability → Breaks up walls of text.
- Highlights key points → You can quickly outline the most important aspects of your proposal.
- Guides attention → Prevents the recipient from skipping straight to pricing.
- Makes you memorable → A short, branded video can leave a stronger impression than dozens of pages of text.
Setting Up a Professional Yet Simple Video
You don’t need a movie set to create a professional-looking video for your proposals. With minimal gear and smart setup, you can look and sound polished.
Recommended Setup
- Microphone: A good USB mic (like Blue Yeti or Shure MV7) for clear audio.
- Lighting: A simple ring light or LED panel to brighten your face.
- Camera: An attachable HD USB webcam (much better than your laptop’s built-in camera).
- Background: Clean, uncluttered, with maybe your company logo or brand colors visible.
🎯 Pro Tip: Audio quality matters more than video quality. A crisp mic instantly elevates professionalism.
Two Smart Approaches to Recording Your Proposal Videos
1. Screen Share with Tools
Use tools like Screencastify or Awesome Screenshot to walk prospects through your proposal page-by-page. This approach makes it easy to highlight specific sections, answer common questions, and explain value.
2. Branded Video Templates
If you want something more polished, record yourself on camera and then drop the video into a custom template in Premiere Pro (or similar editors). With your logo, light background music, and branded graphics, the final product looks high-end — but it’s quick to replicate once the template is built.
The Bottom Line: Video is Your Proposal’s Secret Weapon
Adding video to your proposals isn’t just about looking modern — it’s about closing more deals. Whether you’re selling services, products, or partnerships, a short, authentic video can:
- Make your proposal stand out from the stack.
- Ensure the decision-maker sees your passion and expertise.
- Boost trust, credibility, and engagement.
In a world where attention spans are shrinking, video could be the difference between getting ignored and getting signed.
👉 Ready to try it? Start small: record a 2-minute intro video with a good mic, ring light, and webcam. Add it to your next proposal, and watch how quickly it changes the conversation.
