10 Super Bowl 59 Commercials to Watch This Year

Key Takeaways

• Stunning Comebacks: Iconic brands like Stella Artois and Taco Bell are making their return to the Super Bowl, offering fresh takes and interactive campaigns.
• First-Time Players: Duracell and Häagen-Dazs join the lineup, bringing innovative characters and cinematic teasers to the Big Game stage.
• Fan-Driven Creativity: Doritos revives its "Crash the Super Bowl" contest, empowering viewers to take part in the advertising magic.

Let me set the scene: family and friends pack the living room, eyes glued to a massive TV as the Super Bowl kicks off. The air buzzes with cheers, groans, and the scent of wings and pizza. Kids dart around with footballs, while adults banter over calls and plays. During halftime, laughter and snacks take center stage, only to give way to intense focus as the game heats up. When it’s over, the room erupts in cheers, celebrating not just the game but the joy of being together.

The Super Bowl isn’t just about touchdowns and halftime shows; it’s also a showcase for the year’s most memorable ads. Super Bowl 59 promises an exciting mix of returning favorites, first-time advertisers, and groundbreaking campaigns. Let’s dive into ten commercials set to steal the spotlight.

1. Stella Artois: "Back in the Big Game"

After a five-year hiatus, Stella Artois is making a triumphant return to the Super Bowl as part of Anheuser-Busch’s comprehensive advertising blitz. The campaign includes commercials for other flagship brands like Budweiser, Bud Light, Michelob Ultra, and Busch Light, showcasing the brewer's ability to dominate the Super Bowl advertising landscape. Stella’s ad is expected to exude a sense of refinement and celebration, aligning perfectly with the brand’s sophisticated image and commitment to being a part of cultural moments like the Super Bowl.

Anheuser-Busch is solidifying its status as a leader in Super Bowl advertising with five separate ads, each highlighting the unique personality of its respective brand. From the nostalgic charm of Budweiser’s Clydesdales to the modern appeal of Michelob Ultra, the campaign ensures that every segment of their audience is engaged. With decades of experience in crafting iconic Super Bowl moments, Anheuser-Busch’s comprehensive approach guarantees a significant and memorable presence during the broadcast, resonating with viewers whether they are at bars, house parties, or watching from their couches.

2. Duracell: "Meet the Scientist"

For the first time ever, Duracell is stepping onto the Super Bowl stage with a national commercial. The ad introduces the Duracell Scientist, a quirky and charismatic character designed to educate consumers on smarter battery choices. As the first spokesperson for the brand in over 36 years, the Duracell Scientist aims to leave a lasting impression. This campaign, developed by VaynerMedia, reflects the brand's push to connect with a broader audience through humor and practical advice. By blending educational elements with lighthearted storytelling, Duracell is making its Big Game debut both entertaining and informative.

3. Häagen-Dazs: "Muscle Meets Indulgence"

Häagen-Dazs is breaking new ground by airing its first-ever Super Bowl commercial after more than 60 years in business. The teaser for their ad features a Chevrolet SS Chevelle, revving its engine and speeding through a cityscape with a Häagen-Dazs license plate. This unexpected combination of muscle cars and luxury ice cream creates a striking visual contrast that captures attention. The campaign, led by the creative agency nice&frank, promises to deliver a cinematic experience that ties indulgence and power together, redefining how audiences perceive the brand.

4. Pringles: "Keep Your Eyes on the Sky"

Pringles continues its tradition of humor in the Super Bowl with a playful new campaign. This year’s teaser shows two policemen in a squad car staring at the sky, only to discover something unexpected. The ad will air during the second quarter and marks the eighth consecutive year of Pringles’ presence in the Big Game. With a reputation for clever and laugh-out-loud moments, the brand is poised to deliver another memorable spot that aligns with its identity as a snack that brings fun to any occasion.

5. Mountain Dew: "Have a Damn Good Time"

Mountain Dew is back for its seventh Super Bowl campaign, bringing its signature energy and vibrant personality to the Big Game. Although specific details of the ad remain under wraps, the brand has teased that it will encourage friends to have fun and celebrate the game with a refreshing Mountain Dew in hand. Known for its bold and unconventional advertising style, Mountain Dew’s campaign is expected to deliver the same level of excitement and unpredictability that fans have come to expect. Surprises are on the horizon, promising to keep viewers on their toes.

6. Taco Bell: "Live Más Spotlight"

Taco Bell is making a grand return to the Super Bowl after three years, this time with an interactive campaign focused on its loyal fanbase. The fast-food chain plans to engage customers directly, potentially featuring them in the ad itself through innovative initiatives like drive-thru camera stations. The campaign could also feature appearances from some of Taco Bell’s celebrity collaborators, adding an extra layer of excitement. By dedicating its Super Bowl spot to its fans, Taco Bell reinforces its commitment to creating memorable and inclusive experiences that resonate with a broad audience.

7. Doritos: "Crash the Super Bowl Revival"

PepsiCo's Frito-Lay and Doritos are bringing back the iconic "Crash the Super Bowl" contest. Nearly 20 years ago, this campaign first allowed anyone with a camera to make their own 30-second spot and compete for cash prizes and the opportunity to work with famous directors. By the time Doritos and Frito-Lay wound down the promotion in 2018, they had received 30,000 fan commercial submissions and handed out $7 million in prizes.

This year, fans have until November 11 to submit their own Super Bowl LIX ads at DoritosCrash.com for a chance to win $1 million and a trip to the Big Game. By reviving this fan-favorite initiative, Doritos invites creativity and ensures its ad campaign is as engaging and interactive as ever.

8. NFL: "A Global Game"

The NFL’s partnership with creative agency 72andSunny continues with a commercial that celebrates football’s global reach. Featuring scenes from games played in Madrid and Berlin, the ad highlights the league’s growing international presence. By showcasing both legendary players and rising stars, the NFL underscores its commitment to expanding the sport’s appeal across borders. This campaign aligns with the league’s "helmets off" strategy, which humanizes players and connects fans to the personalities behind the game. The result is a powerful narrative that reflects football’s universal appeal.

9. Google Pixel: "Picture Perfect Moments"

Google is stepping into the Super Bowl spotlight with an ad that highlights the cutting-edge photo-editing features of its Pixel phone. The commercial humorously addresses the challenges of capturing the perfect group photo, showing how the Pixel’s technology can make those moments flawless. With its blend of relatability and innovation, the ad appeals to anyone who has struggled to get everyone in the frame just right. By emphasizing practical benefits alongside lighthearted storytelling, Google’s Pixel ad is set to make a strong impression.

10. Dove: "Empowering Girls in Sports"

Dove is returning to the Super Bowl for the second consecutive year with a powerful campaign focused on keeping girls in sports. The 30-second ad, created by Ogilvy, will air during the fourth quarter and addresses a critical issue: nearly half of girls drop out of sports by age 14 due to low body confidence. The campaign builds on Dove’s commitment to body positivity and its "Body Confident Sport" program, which aims to inspire young girls to remain active and embrace their potential. This emotionally resonant spot continues Dove’s legacy of impactful storytelling and advocacy for self-esteem.

Key Advertising Trends for Super Bowl 59

1. Nostalgia Meets Modernity: Brands like Doritos and Stella Artois are blending past successes with fresh perspectives.
2. Interactive Engagement: Taco Bell and Doritos invite fans to become part of the story.
3. Bold First Steps: Newcomers like Häagen-Dazs and Duracell are making memorable debuts.
4. Global Themes: Ads from the NFL and Anheuser-Busch highlight cultural and geographic inclusivity.

FAQ Section

1. Why are Super Bowl ads so important?

Super Bowl ads reach millions of viewers, offering brands a chance to make a lasting impact with creative storytelling and high visibility.

2. How much does a Super Bowl ad cost in 2025?

A 30-second Super Bowl ad costs around $7 million, reflecting the massive audience and prestige of the event.

3. Which brands are debuting in Super Bowl 59?

Duracell and Häagen-Dazs are among the first-time advertisers making their debut this year.

4. How can fans participate in the Doritos contest?

Fans can submit their 30-second ads through DoritosCrash.com for a chance to win $1 million and a trip to the Super Bowl.

5. Where can I watch these commercials after the game?

Super Bowl ads are typically available on platforms like YouTube, brand websites, and social media shortly after airing.

Final Thoughts

With these ten commercials and a variety of innovative themes, Super Bowl 59 promises to be as entertaining off the field as it is on. Each ad represents a unique blend of creativity, strategy, and cultural relevance, offering something for everyone—whether it’s a laugh-out-loud moment, an emotional story, or an innovative approach to engaging the audience. From humor to heart, these campaigns demonstrate the art of capturing attention, sparking conversations, and leaving lasting impressions. As the Big Game continues to be a cultural phenomenon, the ads that accompany it play a pivotal role in defining its legacy, showcasing the power of creative storytelling at its absolute finest.