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Marketing Social Media

100+ of the Best Hooks to Use in Your Instagram Reels (2024)

4 Minute Read

Key Takeaways

  • Hooks are brief and attention-grabbing.
  • As human’s attention spans are decreasing, it’s important to captivate your audience quickly.
  • Great hooks intrigue your audience into wanting to hear more.

What is a Social Media Hook?

A hook is a brief and attention-grabbing element at the beginning of any content that captivates the audience and entices them to continue consuming it. It can take various forms, such as intriguing questions, startling statements, captivating visuals, or compelling storytelling, and its effectiveness determines whether the audience remains engaged or moves on to the next video. A good hook is ideally scroll-stopping and engaging to the viewer. 










Attention Spans

Hooks are important because they grab the attention of the user immediately, and due to short attention spans, time is of the essence for gaining this attention. 

According to Cross River Therapy, the average human has an attention span of 8.2 seconds, and this is only decreasing, since in 2000 it was 4.2 seconds more. 










What is a Great Hook?

Great hooks ALWAYS

  • Use You or I
  • Are short and straight forward
  • Intrigue the viewer

100+ Examples of Hooks to Use in Your Videos

  • I’ve been keeping a secret …
  • This feels illegal to know.
  • This is your sign to ____
  • You’re not going to believe what I just did/found out.
  • How to instantly improve ____
  • 7 ways to gain more ____
  • Ways to save time on ____
  • My 5 favorite ____
  • Top 3 ____ you guys are loving
  • How to never run out of ____
  • MYTH : ____
  • My top 5 tips for ____
  • I finally gave in …
  • I was wrong …
  • Steal my ____
  • I couldn’t believe what happened next …
  • 5 must-have ____
  • 7 things you didn’t know you needed from ____
  • Only ____ will get this.
  • What your ____ wish you knew.
  • 3 simple ____ tips that changed my ____
  • I did NOT see this coming …
  • The ____ I didn’t expect.
  • This one thing changed my life.
  • You can’t change my mind ____ (state strong belief).
  • 5 ____ that are costing you.
  • Did you know ____?
  • Watch until the end!
  • Quick hack …
  • How I went from ____ to ____
  • You need this.
  • This will change your life.
  • This will blow your mind.
  • We need to talk about ____
  • Calling all ____
  • The craziest thing just happened and you won’t believe it …
  • I wasn’t going to share this but …
  • Mistakes I made when ____
  • I have a confession to make …
  • Does this sound like you?
  • Want to know something crazy?
  • Struggling with ____? You’re gonna want to save this.
  • Don’t you love when ____
  • Something I’ve learned about recently ...
  • This is not a joke.
  • Every ____ has this in it.
  • This might shock you but …
  • 3 proven tips to ____.
  • This is your reminder to ____
  • Stop scrolling!
  • Why are there not more people talking about …
  • This tip will blow your mind.
  • You’re doing this all wrong.
  • Breaking news!
  • Reminder: 
  • Unpopular opinion : ____
  • Somebody had to say it …
  • Okay, I know what you’re thinking …
  • What your ____ says about you.
  • Which one are you A: ____ or B: ____
  • How to ____ for free.
  • New trend alert!
  • Beware of these three things …
  • You’ve been doing ____ wrong.
  • I’m going to let you in on a little secret.
  • This trick will save you hours.
  • Here is the truth about ____
  • 3 reasons why you should ____ 
  • 7 myth-busting facts about ____
  • Red flags to look for in ____
  • Don’t make these mistakes.
  • 5 things I’d do if I was starting over.
  • This will change how you think about …
  • I don’t know if you’re ready to hear this!
  • If I could go back in time, this is the one thing I’d tell myself.
  • Stop using …
  • Five ____ you can do right now to improve ____
  • Don’t be fooled by …
  • This is why your ___ isn’t working.
  • Three things that made ____ easier.
  • You need to hear this today …
  • Are you struggling with ____? This is why.
  • What happened when I ____
  • Tag a friend who needs to see this. 
  • Ever ask yourself, ____?
  • Put a finger down if you’ve ever …
  • I can’t believe I’m sharing this ...
  • Protip : ___
  • Save time and money by ____
  • The best way to ____
  • I found the best ____ for ____
  • PSA : ____
  • I just found out …
  • I didn’t know you could …
  • What you _____ isn’t telling you.
  • The ____ no one is talking about.
  • True or false …
  • Stop …
  • This is not a drill.
  • This cannot be real.
  • Who else does this?

How do you use these hooks?

Use these hooks to match the tone of the video. This video by Video Supply on Youtube does a great job of exploring the different types of emotions that your hook can provoke. 









To sum up, incorporating hooks into social media content is vital for capturing and retaining audience attention in today's fast-paced digital landscape. With numerous competing pieces of content fighting for viewers' attention, a strong hook acts as a crucial tool to stand out from the crowd.

By promptly engaging users and enticing them to continue watching, hooks play a pivotal role in boosting audience retention, driving engagement, and ultimately achieving the desired objectives of the content creator, whether it's raising brand awareness, disseminating messages, or providing entertainment. Essentially, integrating effective hooks into social media content is imperative for cutting through the noise, maximizing reach, and fostering meaningful connections with audiences in an ever-evolving online environment.

FAQs with Social Media Hooks

Why are social media hooks important?

  • In today's crowded marketing landscape, social media hooks are a must-have tool. They enable you to break through the noise and seize the attention of your desired audience. By incorporating attention-grabbing statements or daringly unconventional opinions, you can motivate individuals to take action and actively connect with your brand.

What is a viral hook?

  • Your hook is the essence of what defines your brand and what instantly comes to mind when people think about it. It permeates every aspect of your business and is crucial for successful online marketing. A truly effective hook is one that sticks in people's minds and compels them to share it with others.

How long should a hook be?

  • In today's fast-paced digital world, capturing your audience's attention is crucial. Research shows that within just 30-60 seconds, your audience decides if they're interested in what you have to say, with the first 8 seconds being the most critical. So, make those precious seconds count and entice your audience from the very beginning.

What is the point of a social media hook?

  • Hook Points are powerful tools that grab the attention of your audience and keep them engaged with your videos. By using them effectively, you can captivate viewers, preventing them from simply scrolling past your content. With well-crafted hook points, you have the ability to reach new people, build trust, and generate meaningful engagement.What is a viral hook?

Chloe Newell

Chloe Newell

Chloe Newell is an up-and-coming star in the realms of business and marketing, currently honing her skills as a student at Merrimack College's Girard School of Business. Her academic pursuits in business and marketing are complemented by her real-world experience as a Social Media and Content Creation Intern at Torro Media. Chloe's passion for digital media and innovative marketing strategies shines through in her work, where she skillfully blends academic theories with practical, creative solutions. Her involvement in both academic and professional spheres marks her as a promising and dynamic young professional in the marketing world.