Every year, April 1st brings a wave of clever, hilarious, and sometimes downright bizarre pranks from brands trying to one-up each other. From fake product launches to outrageous collaborations, 2025 was no exception. Companies went all out, blurring the lines between reality and joke, leaving customers wondering—just for a moment—if these absurd ideas could actually be real.
Here’s a look at some of the best (and most outlandish) April Fools’ Day pranks of 2025:
1. Whisker’s Cat-Scented Candle
Whisker, the brand behind the popular Litter-Robot, introduced a candle that allegedly smelled like your cat—because who wouldn’t want their home to be filled with the comforting aroma of their feline friend? The description boasted "notes of fresh fur, sun-warmed paws, and the faintest hint of litter box," leaving cat lovers amused (and slightly horrified).
2. Poppi & Tower 28’s Drinkable Skincare
Prebiotic soda brand Poppi and skincare company Tower 28 teased a revolutionary concept: a beverage that doubled as skincare. Promising collagen-boosting, acne-clearing benefits in every sip, the campaign played on the wellness trend of beauty from within. The idea was so convincing that some fans were actually disappointed it wasn’t real.
3. Olipop x Hidden Valley Ranch
Olipop released blurred pictures of the new cans days before April 1st, similar to how they would with new releases, but fearful fans continued to comment that they weren't going to fall for it. Olipop responded to several comments saying it wasn't a prank! And days later... Olipop x Hidden Valley was released. They had us fooled.
4. Dutch Bros’ Pickleback Rebel Energy Drink
Dutch Bros, known for its unconventional energy drink flavors, announced the Pickleback Rebel—an energy drink that combined the tang of pickles with a caffeine boost. While some customers gagged at the thought, others were surprisingly intrigued, proving that maybe this wasn’t the worst idea ever.
5. Heineken’s ‘Smootheriser’ Beer Skincare Line
Beer giant Heineken took a step into the beauty industry with the launch of Smootheriser, a skincare line infused with beer ingredients. The campaign featured sleek, high-end packaging and promised that hops and barley extracts would leave your skin glowing. It was so well executed that people briefly questioned whether Heineken was serious.
6. Omaha Steaks’ Romance Novels
Taking a meaty approach to romance, Omaha Steaks introduced a series of steamy novels centered around their famous cuts of beef. Titles included Filet Mignon & Flames of Desire and The Sizzle of Sirloin, complete with dramatic cover art featuring shirtless chefs and sizzling steaks. A recipe for literary success? Maybe not, but definitely worth a laugh.
7. Sour Patch Kids’ ‘Only Sweet’ Candy
Sour Patch Kids stirred up controversy by announcing they were permanently removing the sour coating from their candies—effectively making them just sweet gummies. Fans of the iconic “sour, then sweet” experience were outraged…especially since this post was released five days before April Fools Day (fans aren't sure if this was intentional or a mistake on their end!)
8. Mrs. T’s Pierogies’ Spa Day Kit
Mrs. T’s Pierogies leaned into self-care by unveiling a pierogi-inspired spa kit. It included potato-and-cheese-infused face masks, sour cream-scented candles, and a plush dumpling-shaped bath pillow. While hilarious, this was another prank that left fans secretly wishing it were real.
9. Welch’s ‘Single Strawberry Snack’
Welch’s announced their latest innovation: an exclusive, gourmet fruit snack—a single, perfectly ripened strawberry gummy—sold individually for an outrageous price. A dig at high-end foodie trends (Erewon), it was both ridiculous and, honestly, kind of genius.
10. Subway’s ‘Subwhey’ Protein Shakes
Subway jumped into the fitness world with Subwhey, a protein shake line inspired by their famous footlong sandwiches. Flavor options included Meatball Marinara, Turkey & Swiss, and Spicy Italian. While clearly absurd, the branding was so on-point that fitness enthusiasts might have actually given it a shot.
11. Dyson Airbrow
Dyson released a promotional video showcasing their latest innovation, the Airbrow, which promised to revolutionize eyebrow styling with the same cutting-edge technology found in their renowned hair care products. The video featured sleek animations and enthusiastic testimonials from supposed users who claimed the Airbrow could effortlessly shape, style, and even tint eyebrows with a simple wave of the device.
12. Cheez-Itz x Coffee Mate
Cheez-Itz flavoured cold brew from Coffee Mate... why. Just why. They took the salty, cheesy flavor of Cheez-It and combined it with the sweet, smooth Coffee mate cold foam creamer to bring you your new favorite start to the day. Very thankful it's April Fools Day for this one.
Final Thoughts
April Fools’ Day 2025 was packed with hilarious, ridiculous, and sometimes oddly convincing pranks from brands across all industries. While some were over-the-top, others were just believable enough to make people pause before checking the date.
We know a thing or two about April Fool's Day Pranks...
Happy April Fool's Day!
Which of these pranks had you fooled—or made you wish they were real? Let us know in the comments
