Social media is changing faster than ever, and the old playbook won’t cut it in 2025. GaryVee, a pioneer in digital marketing, just dropped five game-changing predictions that could make or break your strategy.
If you want to stay ahead of the curve and dominate in the new era of social, this is a must-read and must-watch 5 videos from GaryVee:
1. The Death of Traditional Social Media
The old social playbook is dead.
In 2005-2015, it was simple: build followers, post content, and get guaranteed views. Fast forward to 2024, and the game has changed entirely. A complete stranger with zero followers can now outperform accounts with millions—on their very first post.
Why this matters:
Social platforms prioritize content quality and engagement over follower count. It’s no longer about the size of your audience; it’s about the impact of your message.
The Algorithm Levels the Playing Field
The algorithm can reward anyone, regardless of follower count.
Gary’s proof? His 10.3M follower account got:
- Post 1: 19M views
- Post 2: 400K views
This happened just 3 days apart. Same account. Wildly different results.
The next shift is even bigger:
2. The Rise of Platform Specialists
Here’s the uncomfortable truth:
Most marketing teams get social media wrong.
They treat it as a tool to support campaigns. But Gary says they’re missing the bigger picture.
The PAC Advantage:
Understanding Platforms and Culture (PAC) is the real goldmine. Campaigns are just the commodity. To win, you need deep expertise in each platform and a pulse on what’s cool and happening in the world.
The Key to Winning? Master PAC
At Gary’s company, over 100 employees focus solely on:
- Platform algorithms
- Cultural trends
- Content validation
Why? Because understanding TikTok, Instagram, and YouTube Shorts isn’t one-size-fits-all. Each platform is unique, and winning requires tailored strategies for each. Different platforms need different plays.
3. The End of Upfront Media Spend
By 2025, spending money on unvalidated creative will be considered marketing malpractice.
The proof is in the results:
- A Chilean restaurant chain generated 40% of its Q3 revenue from one TikTok video.
- The Ocean Spray case? One video revived Fleetwood Mac’s music career and sales skyrocketed.
The formula is simple: Test. Validate. Amplify.
4. The TikTokification of Everything
Every platform is shifting from follower-based content to discovery-first algorithms.
What this means:
- Follower count matters less than ever.
- Creative quality is everything.
- Organic reach potential is at an all-time high.
But here’s the kicker: most brands are missing the biggest opportunity: leveraging this shift to dominate discovery and stay ahead.
5. Live Social Shopping Revolution
It’s already happening:
- TikTok Shop is dominating.
- Real-time commerce is exploding.
Gary’s prediction? This isn’t just a trend—it’s the future of all commerce.
What smart marketers should do:
Adapt now. Start integrating live shopping experiences into your strategy before the wave becomes a tsunami.
TL;DR: Action Steps for 2025
- Stop treating social as campaign support: Shift your mindset—social media is the main event, not a supporting act.
- Build platform-specific teams: Invest in specialists who understand each platform’s unique algorithms and culture.
- Test creative before spending: Validate your content before scaling with paid media.
- Master organic before paid: Nail discovery and engagement organically to maximize ROI.
- Experiment with live commerce: Start integrating real-time shopping experiences to stay ahead of the curve.
The opportunity in social media has never been bigger.
Will you adapt or get left behind?
Watch Gary's Full Video Here:
Why Aren't You Doing THIS On Social Media To Turn Your Marketing Around?
