TLDR / Key Summary
- Most golf courses don’t have a membership problem — they have a marketing problem
- You need visibility, funnels, follow-up, and content that converts
- These 6 strategies are what we use for real clubs to increase members
- If you’re serious about growth, we can help
The Truth About Golf Memberships Right Now
Golf is growing again. New players are joining. Former players are returning and new leagues (like TGL) are forming. But here’s the part no one talks about:
They’re not automatically choosing your course.
If you’re relying on word-of-mouth or hoping they stumble onto your site, you’re losing to the courses that are investing in actual marketing. And that’s where the opportunity is.
Here’s how to get more golf members in 2025 — based on what’s working right now for the courses we work with.
1. Build a Lead Funnel Just for Memberships
Don’t just say “Memberships Available” on your homepage and call it a day.
We build dedicated landing pages with clear offers, benefits, and calls-to-action — backed by ads, email automation, and remarketing that follow up with anyone who shows interest.
Courses with proper lead funnels see 2–5X more inquiries.
If you sending traffic to your homepage instead of a dedicated landing page, you're lighting money on fire. All of our campaigns (organic and paid) are specific pages that address the concerns of someone interested in a membership, but have questions prior to taking action.
Here's our video on the best landing page for getting new golf members!
You can download the full landing page here!
2. Run Seasonal Google Ads for New Members
Every season has its angle:
- Spring: “Beat the rush”
- Summer: “Play unlimited this season”
- Fall: “Join now, play free until next year”
We build Google Ads campaigns around these angles, targeting locals actively searching for golf memberships. You only pay when someone clicks — and we make sure they land on a page designed to convert.
3. Use Social Proof (And Not Just Testimonials)
Most courses say “members love it here.” We help you show it.
We collect content, quotes, photos, and even short video interviews with happy members. Then we turn that into Instagram reels, story highlights, and email campaigns that prove your club has a real community worth joining.
4. Email Campaigns That Nurture, Not Nag
When someone shows interest in a membership but isn’t ready yet, most courses go silent. We build follow-up sequences that:
- Educate (how your course compares)
- Entice (limited-time offers or benefits)
- Convert (automated reminders and CTAs)
It’s all automated and tracked so you can see what’s working.
5. Fix the Website That’s Losing You Members
If your site takes too long to load or buries the membership info behind a generic “About” page — you’re losing people. We’ve seen it happen.
We rebuild or optimize your website to:
- Load fast on mobile
- Show clear “Join Now” options
- Capture leads with minimal friction
Even small design changes can increase conversions by 20%+
6. Target the Right People With the Right Message
Not everyone’s the same. Some people want a social club, others just want to golf alone at 6am.
We help you create audience segments — families, young professionals, retirees — and write copy and ads that speak to each one directly. It feels personal because it is.
Ready to Get More Golf Members?
This isn’t theory. These are the exact strategies we use with the golf courses we work with. Some of them are Troon-managed, others are private or semi-private. They all had the same goal: grow their membership base — and we helped them do it.
We’ll show you what’s possible, and you can decide if it’s the right fit. No pressure.
You can also review our golf course marketing agency landing page for more information!
