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Marketing Social Media

Making Memes Work for You: The Benefits of Meme Marketing in 2023

7 Minute Read

Ah, memes. Those hilarious, shareable, and irresistible little nuggets of internet culture that we can’t help but love. But did you know that memes can do more than just give you a quick laugh? They can actually be a powerful marketing tool for businesses looking to reach new audiences and boost brand loyalty. So buckle up, meme enthusiasts, as we dive into the fascinating world of meme marketing and explore how you can harness the power of memes to grow your business. Are you ready to meme your way to success? Let’s get started!

Short Summary

  • Be the meme-lord of your industry with meme marketing - just don’t get in doodoo!

  • Adapt popular memes and stay on top of trends to make content ‘meme-orable’

  • Balance humor & professionalism for successful campaigns like McDonald’s, Netflix & BarkBox.

Understanding Meme Marketing

A marketing strategy using hilarious memes to reach target audience on social media

Meme marketing refers to using those hilarious internet memes and cultural references to make content that’s totally engaging, incredibly funny, and oh-so relatable - all to give your brand a boost in awareness and recognition. Imagine having the potential to go viral like wildfire with a sky-high shareable quotient, yielding a whopping 60% organic engagement. Sounds too good to be true, right? Well, meme marketing lies at the heart of byte-sized content marketing strategies that will make your day.

But wait, there’s no magic potion for meme marketing. All you need is a smattering of pop culture references, memes, and some creative spark. However, brands must also tiptoe around controversy and find the right mix of humor and brand image to ensure success. So let’s delve deeper into the power of memes and how they can be integrated into your brand identity.

The Power of Memes

Memes have a remarkable capacity to snag eyeballs, stir up feelings, and bring people together, making them an awesome marketing asset. Funny memes, in particular, can help your brand connect with your target audience and create a lasting impression. For instance, SparkNotes is one of the meme marketing examples where they inject memes into their content to bridge the gap with their audience in a jovial and friendly manner, promoting a fondness of reading and study in a comical and enjoyable way.

Humor is a powerful marketing tool because it creates content that’s totally engaging and totally unique - it really resonates with the target audience and helps build a positive image and an impression that lasts. A well-crafted marketing meme can help you achieve this goal, but it’s essential to stay up-to-date with the latest trends and pop culture references to ensure your memes remain relevant and relatable.

Meme Culture and Brand Identity

Incorporating meme culture into a brand’s identity can help create a more relatable and cool image, appealing to a wider audience. Sharing memes that align with your brand’s values and messaging can be an effective way to engage with your target audience. Some meme marketing tips include staying up-to-date with the latest trends, understanding your audience, and finding the right balance between humor and brand image.

Take Wendy’s, for example, a fast-food chain that has created its own meme persona on social media, showcasing their wit and humor while engaging with their audience. Or KFC, which has used meme culture to create ‘meme-orable’ and engaging meme marketing campaigns that resonate with their audience and boost brand recognition.

But remember, treading the fine line between being controversial and keeping your brand image intact, as well as striking the perfect balance between humor and professionalism, is crucial for a successful meme marketing strategy.

The Impact of Meme Marketing on Business Growth

A viral meme used to boost business growth by creating memes, funny images and sharing them on social media platforms

Meme marketing can dramatically impact business growth by connecting with hard-to-reach demographics and fostering customer loyalty. Imagine having a dedicated following of meme-lovers who can’t get enough of your content and eagerly spread the word about your brand.

Let’s dive into how meme marketing can help you reach younger audiences and boost brand loyalty.

Reaching Younger Audiences

Memes are the bee’s knees for connecting with the youngsters, who are more likely to spread the word and get down with meme-based content. Meme marketing can aid businesses in reaching the young ‘uns by crafting content that speaks to them, boosting brand recognition, and sparking engagement.

But it’s not all smooth sailing. The main struggle of meme marketing for businesses targeting younger audiences is finding the right balance between humor and brand image. So businesses should get hip to the jive and meme-ify their marketing, stay up to date with the meme-o-sphere, and be aware of the potential meme-ster-eggs they might come across.

Boosting Brand Loyalty

By cracking a few jokes and finding common ground, meme marketing can help brands and their customers bond, creating a loyal and passionate relationship. Meme marketing can be used to increase brand loyalty by engaging with the audience in a hilarious and totally relatable way, making the brand seem more like a BFF and building a bond with the target audience.

So, if you want to create a cult-like following of customers who can’t wait to see what hilarious meme you’ll come up with next, it’s time to embrace the power of meme marketing and watch your brand loyalty soar.

Successful Meme Marketing Campaigns

A successful meme marketing campaign example from Netflix, using popular meme format to increase brand awareness

Looking for some meme-spiration? Examples of brands that have had a real hoot with meme marketing campaigns include Netflix, McDonald’s, and BarkBox. These brands have knocked it out of the park with their meme marketing campaigns, showcasing their ability to connect with their audience, boost brand recognition, and engage in a fun and relatable way.

Let’s take a closer look at how these brands have made meme magic happen.


Netflix uses memes based on their original content to forge a connection with their viewers and give a boost to their shows. They have been getting their meme-on by sharing and retweeting all the latest and greatest memes related to their shows and movies on social media platforms.

This strategy helps them connect with their audience, make their brand seem totally on-trend, and generate some serious positive vibes towards their brand. By using memes, Netflix is able to promote their latest releases and engage with their audience in a totally fun and relatable way.



McDonald’s has mastered the art of using sassy self-deprecating humor and meme formats to capture the attention of the younger generation and make their products look even more delicious. Creating ads featuring iconic memes like Bad Luck Brian and utilizing the undeniable appeal of their mascot Grimace to craft viral memes on social media, McDonald’s has successfully employed meme marketing to engage with their target audience and boost their brand recognition.

Meme marketing has become an increasingly popular way for brands to reach their target audience, and a well-executed meme marketing campaign can significantly boost engagement and brand awareness.



BarkBox, a pawesome subscription service that provides monthly boxes of doggo treats, toys, and other products that’ll make your pup jump for joy, employs the latest and greatest pup-related memes to get their furry friends’ tails wagging and create a pup-tastic community.

BarkBox used meme marketing to become a $460M subscription service. They shared paw-sitively hilarious memes on social media platforms to capture the attention of their target audience. This strategy helped them reach the younger doggos, foster a sense of community, and boosted their subscription service to the top of the doghouse.


Tips for Creating Effective Marketing Memes

So you’re ready to dive into the world of meme marketing, but how do you create effective marketing memes that will have your audience laughing and sharing? To create effective marketing memes, brands should consider ‘meme-ifying’ their message and ‘staying on trend’ with meme trends.

Let’s explore some tips on adapting popular memes, creating your own memes, and staying current with meme trends.

Adapting Popular Memes

Adapting popular memes lets brands cash in on already-viral content while still getting their unique brand message across. Businesses can get their viral meme on by crafting their own, with permission of course, staying on top of trends, memejacking, getting inspired by the big meme players, and putting their own spin on recognizable content.

By using existing memes and adding your own unique twist, you can create memes that appeal to your target audience and showcase your brand’s personality.

Staying Current with Meme Trends

Staying up-to-date with the latest meme trends ensures that a brand’s content stays fresh and entertaining for its intended viewers. Brands can keep their finger on the pulse of meme culture by stalking social media platforms, keeping tabs on popular culture, and spying on what other brands are doing.

Remember, the meme world moves fast, so it’s crucial to stay current with the latest trends and popular memes to ensure your content remains relevant and engaging. By staying on top of meme trends and adapting popular memes to fit your brand message, you’ll be well on your way to creating meme-tastic marketing campaigns that drive engagement and growth.

Challenges and Potential Pitfalls of Meme Marketing

An image showcasing the effectiveness of meme marketing strategy in the digital world.

While meme marketing can be highly effective, it also presents challenges and potential pitfalls, such as navigating controversy and balancing humor with brand image. An ill-advised meme could put a serious dent in a brand’s image and send potential customers running for the hills.

So let’s discuss some of the challenges and potential pitfalls that you might encounter on your meme marketing journey.

Navigating Controversy

Brands must be careful not to use memes that may ruffle a few feathers, as this can be a recipe for disaster and send customers running for the hills. Before unleashing a meme on the world, ask yourself: Does it have any inappropriate content? Is it totally on-brand?

When using memes for marketing campaigns, businesses can stay afloat by avoiding being too edgy, doing homework, consulting their inner circle, and keeping an eye out for any ripples in the pond.

Balancing Humor and Brand Image

Finding the perfect harmony between ha-ha’s and keeping a professional brand image is essential for meme marketing to be successful and tickle everyone’s fancy. By striking the perfect balance between making people laugh and keeping a professional persona, your meme marketing efforts can be successful and well-received.

Remember, while humor can be a powerful tool for engaging your audience, it’s essential to ensure that your memes align with your brand’s values and messaging to maintain a positive and cohesive brand image.


In conclusion, meme marketing offers a unique and powerful way to connect with your audience, boost brand loyalty, and drive business growth. By understanding the power of memes, incorporating meme culture into your brand identity, and staying current with meme trends, you can create engaging and shareable content that resonates with your target audience. While challenges and potential pitfalls may arise, such as navigating controversy and balancing humor with brand image, the benefits of meme marketing far outweigh the risks. So go ahead, unleash your inner meme master, and watch your business soar to new heights!

In your interested in publishing memes to your blog, whether Wordpress or Hubspot CMS, we can help with those strategies as well. 

Frequently Asked Questions

What is an example of meme marketing?

Dominos is a great example of meme marketing, taking the popular Drake’s Certified Lover Boy album cover and turning it into something that relates to their brand. Humorous and creative, this shows how memes can be used to market brands effectively.

Memes are a powerful tool for marketing, as they can be used to create a connection with customers and create a sense of relatability. They can also be used to create a sense of fun and humor, which can help to engage customers.


How is meme marketing effective?

Memes can create a sense of relevance and boost post reach in a short span, making them the most effective way to do brand recalls. They also lead to higher user engagement and help brands communicate with different audiences simultaneously.

What are the challenges of meme marketing?

Creating effective memes requires significant research and knowledge of marketing, plus the potential to offend viewers means careful planning is needed. Humor can still be a part of a successful meme campaign, but it needs to be done with caution.

What are meme ads?

Meme ads are a funny way of advertising your product, service or brand through collaborating with popular meme pages on social media platforms like Instagram, Twitter and Facebook.

These ads can be used to reach a wide audience and create a buzz around your brand. They can also be used to engage with customers and create a more personal connection.

Meme ads are a great way to stand out from the crowd.

Meme Ad Example - Spotify

What is meme branding?

Meme branding is the creative process of taking popular memes and reworking the content to relate to a brand, while still being humorous and staying true to the original meme elements. It’s a fun way for brands to engage with their audiences through humor.

Matt Sullivan

Matt Sullivan

Husband + Father | CEO of Torro | Building the internet since 2007.

Matt Sullivan is a seasoned and distinguished figure in the digital marketing and web design industry, with a career spanning since 2007. Renowned for his innovative approach and extensive expertise, Matt has been at the forefront of the industry, building several startups and agencies. As the Founder and CEO of Torro Media, he has cemented his status as a leading authority in the field. His deep understanding of web design, SEO, digital marketing, and Google Ads, honed over more than a decade, has been instrumental in driving business growth and digital transformation.