The blue checkmark is something that was once the ultimate validation that you were someone influential, which has completely been thrown out the window to monetize social media further. That being said, Meta is testing out lots of new packages instead of one single verification option.
We've examined all of the different Meta Plans & Pricing and have an opinion on each and what we'd recommend for your business's needs.
Key Takeaways for Meta Verified Options:
- Tiered Verification Plans: Meta offers a range of verification plans from Business Standard to Business Max, each with escalating benefits including verified badges, enhanced profiles, and varying degrees of support and protection against impersonation, tailored to meet the needs and size of different businesses.
- Strategic Benefits for Growth: These plans not only help in building trust and authenticity but also enhance search optimization and provide marketing tools like links in Reels, making them essential for businesses looking to increase visibility and engagement on Meta platforms.
- Suitability for Different Business Sizes: Small businesses may find value in the lower-tier plans for basic verification and protection, while larger enterprises might benefit from the comprehensive features of higher-tier plans that offer extensive support, multiple profile showcases, and greater security measures.
- Pay for Verification: If you want more exposure and visibility (whether an individual or business), yes you should pay for verification as the "Featured" capabilities will make your account a priority.
- Still Focus on Quality Content: Even if you pay for Meta Verified, you still need to create amazing content. If you're not getting any views, this doesn't solve that, you still need to create valuable content that people will want to consume and engage with.
Meta Verified Packages & Plans Explained:
1. Business Standard ($14.99/month)
- Verified Badge: The badge means your profile was verified by Meta based on your activity across Meta products, or information or documents you provide.
- Impersonation Protection: Help protect your brand with proactive impersonation monitoring.
- Meta Verified Support: Chat or email with agents.
- Enhanced Profile
- Search Optimization
Summary & Recommendation for Business Standard:
- Features: Verified badge, impersonation protection, Meta verified support (chat or email), enhanced profile, and search optimization.
- Best for: Small businesses or startups that need basic verification to build credibility and are looking to protect their brand from impersonation without a high cost.
2. Business Plus ($44.99/month*, originally $49.99/month)
- Verified Badge: The badge means your profile was verified by Meta based on your activity across Meta products, or information or documents you provide.
- Impersonation Protection: Help protect your brand with proactive impersonation monitoring.
- Meta Verified Support: Chat or email with agents + get issues resolved more quickly.
- Enhanced Profile: Share 3 business addresses + Showcase 3 of your other profiles.
- Search Optimization
- Featured Account
- Links in Reels: 2 per month
Summary & Recommendation for Business Plus:
- Features: Includes all from Business Standard plus faster support response, ability to share 3 business addresses, showcase 3 profiles, and the inclusion of 2 links in Reels per month.
- Best for: Growing businesses that benefit from showcasing multiple locations or profiles and want additional marketing through Reels links to drive traffic and conversions.
3. Business Premium ($119.99/month*, originally $149.99/month)
- Verified Badge: The badge means your profile was verified by Meta based on your activity across Meta products, or information or documents you provide.
- Impersonation Protection: Help protect your brand with proactive impersonation monitoring.
- Meta Verified Support: Chat or email with agents + get issues resolved more quickly + Request a call from an agent.
- Enhanced Profile: Share 5 business addresses + Showcase 5 of your other profiles
- Search Optimization
- Featured Account: More featured.
- Links in Reels: 4 per month
- Employee Impersonation Protection: 2 Employees
- Customized Messaging Chats
Summary & Recommendation for Business Plus:
- Features: Builds on Business Plus with even faster support including call requests, more profile showcases (5), more links in Reels (4 per month), and employee impersonation protection for two employees.
- Best for: Larger businesses with higher visibility and multiple locations, looking for comprehensive protection and support, including direct employee impersonation safeguards.
4. Business Max ($349.99/month*, originally $499.99/month)
- Verified Badge: The badge means your profile was verified by Meta based on your activity across Meta products, or information or documents you provide.
- Impersonation Protection: Help protect your brand with proactive impersonation monitoring.
- Meta Verified Support: Chat or email with agents + get issues resolved more quickly + Request a call from an agent + Receive active case monitoring
- Enhanced Profile: Share 8 business addresses + Showcase 8 of your other profiles
- Search Optimization
- Featured Account: More featured.
- Links in Reels: 6 per month
- Employee Impersonation Protection: 5 Employees
- Customized Messaging Chats
- Account Review
Summary & Recommendation for Business Max:
- Features: The highest tier offering all prior benefits plus the ability to showcase up to 8 business addresses, feature 8 profiles, include 6 links in Reels, protect up to 5 employees from impersonation, and active case monitoring.
- Best for: Very large businesses or those in high-risk industries where brand protection is critical, and that require the highest level of support and visibility across Meta platforms.
Introductory Offer Fine Print*:
*Introductory offer available on mobile only. Price valid for subscribing one Facebook Page or Instagram account to Meta Verified. Get 20% off the total monthly subscription when you verify both Facebook and Instagram.*
Overall Recommendations:
- For Small to Midsize Businesses (SMBs): Business Standard or Business Plus could be sufficient. The Business Standard plan offers a cost-effective way to gain verified status and essential support, while Business Plus allows additional promotional features without a large financial commitment.
- For Larger Businesses or Those with Multiple Locations: Business Premium offers enhanced capabilities like more locations and employee protection, suitable for businesses with greater operational complexity and higher customer engagement.
- For High-Profile or High-Risk Industries: Business Max is designed to provide extensive protection and visibility, ideal for businesses that prioritize brand security and have the budget to support enhanced features.
Each business should consider its specific needs in terms of visibility, customer engagement, and risk of impersonation to choose the most appropriate plan.
How do get Meta Verified?
What used to be a total nightmare of a process is now pretty easy in 3 simple steps:
- Start your application: Those interested in signing up for Meta Verified will need to apply and meet certain eligibility requirements. We recommend you have your business contact information handy when you begin.
- Verify business details: You may be asked to share details like your business name, address, website and/or phone number.
- Get reviewed: We’ll review your application and send an update on your status within 3 business days.
If you want to get verified:
