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SEO Marketing

Naming Images for SEO

3 Minute Read

The Ultimate Guide to Naming Images for SEO

Boost Your Rankings with Properly Optimized Images

Table of Contents:

  1. Introduction
  2. The Importance of Image SEO
  3. Best Practices for Naming Images
  4. Compressing and Resizing Images
  5. Adding Alt Text and Image Titles
  6. Structured Data for Image SEO
  7. Monitoring Image SEO Performance
  8. Conclusion

TLDR Key Takeaways:

  1. Be descriptive in 5 words or less
  2. Use hyphens (not underscores)
  3. DO NOT stuff keywords… Spammy

Video Tutorial:


Welcome to the ultimate guide on naming images for SEO. We understand the significance of optimizing images to achieve better rankings on Google and other search engines. In this comprehensive guide, we will walk you through the best practices for naming images, compressing and resizing, adding alt text and titles, using structured data, and monitoring your image SEO performance.

The Importance of Image SEO

Images play a vital role in making your content visually appealing and engaging. They also contribute to your website's overall SEO performance. By optimizing images, you can:

  • Improve website load times
  • Enhance user experience
  • Boost organic search visibility
  • Drive more traffic from image search results

Best Practices for Naming Images

Use Descriptive, Keyword-Rich Filenames

Choose descriptive filenames that accurately describe the image's content. Include target keywords relevant to the image and surrounding content. Separate words with hyphens to make them easily readable by search engines


Maintain Consistent Naming Conventions

Adopt a consistent naming convention throughout your website to maintain uniformity and make it easier for search engines to crawl and index your images.

Example: product-category-product-name.jpg

Avoid Using Special Characters and Spaces

Refrain from using special characters or spaces in image filenames, as they can cause issues with crawling and indexing. Stick to alphanumeric characters and hyphens.

Example: avoid%20special%20characters.jpg → avoid-special-characters.jpg

Keep Filenames Short and Simple

Keep image filenames short, simple, and to the point. Aim for a maximum of four to five words to ensure readability and prevent truncation in search results.

Example: short-and-simple-filename.jpg

Compressing and Resizing Images

Optimize File Size

Compress images to reduce file size without compromising quality. Smaller file sizes result in faster load times and improved user experience. Use tools like ImageCompressor.com to compress images effectively.


Choose the Right File Format

Select the appropriate file format based on the image's content and purpose. Use JPEG for photographs, PNG for images with transparency, and SVG for vector graphics.

Adding Alt Text and Image Titles

Alt Text

Alt text is an essential attribute that provides a textual description of an image. It improves accessibility for visually impaired users and helps search engines understand the image's content. Include target keywords in the alt text while ensuring it accurately describes the image.

Example: <img src="seo-optimized-image-naming.jpg" alt="SEO optimized image naming guide">


Image Titles

Image titles offer additional information about an image when a user hovers over it. While not as crucial as alt text for SEO, it can provide supplementary context and enhance user experience.

Example: <img src="seo-optimized-image-naming.jpg" alt="SEO optimized image naming guide" title="Learn to name images for SEO">

Structured Data for Image SEO

Implement ImageObject Schema Markup

Leverage structured data to help search engines better understand and index your images. Use the ImageObject schema to provide essential metadata about your images, such as the URL, caption, and licensing information.


  "@context": "https://schema.org",
  "@type": "ImageObject",
  "url": "https://example.com/seo-optimized-image-naming.jpg",
  "caption": "An SEO optimized image naming guide",
  "license": "https://example.com/license"

Add Structured Data to Image Galleries

When using image galleries, consider implementing the ItemList schema to provide search engines with additional information about the collection of images.


  "@context": "https://schema.org",
  "@type": "ItemList",
  "itemListElement": [
      "@type": "ListItem",
      "position": 1,
      "url": "https://example.com/image1.jpg"
      "@type": "ListItem",
      "position": 2,
      "url": "https://example.com/image2.jpg"

Monitoring Image SEO Performance

Use Google Search Console

Monitor your image SEO performance using Google Search Console. The Performance report provides valuable insights into how your images perform in search results, including impressions, clicks, and average click-through rate (CTR).

Analyze Image Search Traffic

Track your image search traffic in Google Analytics by creating a segment for image search referrals. This will help you gauge the effectiveness of your image SEO efforts and identify areas for improvement.


Whether you're using Hubspot CMS or Wordpress CMS, optimizing images for SEO is crucial for improving your website's visibility, user experience, and overall search performance. By implementing the best practices for naming images, compressing and resizing, adding alt text and titles, using structured data, and monitoring your performance, you can effectively enhance your image SEO and stay ahead of the competition.

Matt Sullivan

Matt Sullivan

Husband + Father | CEO of Torro | Building the internet since 2007.

Matt Sullivan is a seasoned and distinguished figure in the digital marketing and web design industry, with a career spanning since 2007. Renowned for his innovative approach and extensive expertise, Matt has been at the forefront of the industry, building several startups and agencies. As the Founder and CEO of Torro Media, he has cemented his status as a leading authority in the field. His deep understanding of web design, SEO, digital marketing, and Google Ads, honed over more than a decade, has been instrumental in driving business growth and digital transformation.