One effective way to enhance your social media content strategy is to sort Instagram Reels and TikTok videos based on their engagement and views. Unfortunately you can't do this on the apps themselves... BUT with Chrome Extensions, it's easy as a click.
Here are the 2 Chrome Extensions that we install to sort Instagram Reels and TikTok videos:
Sort Instagram Reels Chrome Extension
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Sort TikTok Videos Chrome Extension
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This process can provide valuable insights for content creators, marketers, and anyone seeking to optimize their online presence. By analyzing the performance of your videos, you can refine your content strategy to create more engaging and impactful content that resonates with your audience. This data-driven approach allows you to identify successful themes, formats, and topics that can guide future content creation.
How to use the sorting extensions:
- 📥 Install extension, and visit a user's profile on Instagram.
- 💻 Go to their Reels tab, and use the extension's icon to sort.
- 💡 Note, make sure the extension is pinned on your Chrome's toolbar.
Sorting Our Social Media Account Videos:
Personally, we were able to look at and see what formula worked in the past and analyze specific topics that really resonated with people. Our Top 10 videos all had over 1,000,000 views, which was really cool to see, but the important part was asking "Why." Why did those go "viral?" What did those videos have, that our other videos didn't have.
Sorting Options for Instagram Extension:
After clicking on "Sort by Views" we saw the black bar saying "Most Viewed Reels" below.
Torro Media Instagram Reels (sorted by views):
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The TikTok Extension is a little different:
Without paying for it, we were able to refresh out browser and get the following sorted video below.
Torro Media TikTok Videos (sorted by views):
Some of the biggest benefits of sorting content and studying the engagement are:
1. Content Strategy Optimization: By identifying which videos receive the most engagement and views, content creators can better understand what resonates with their audience. This insight allows for the refinement of content strategies to produce more of what their followers enjoy, thereby increasing overall engagement rates. Analyzing top-performing content helps in identifying successful themes, formats, or topics that can guide future content creation.
2. Increased Visibility and Reach: Videos with higher engagement rates are more likely to be favored by algorithms on platforms like Instagram and TikTok, leading to increased visibility and reach. By focusing on creating content similar to their most engaged videos, creators can improve their chances of appearing on more users' feeds, including the Explore page on Instagram and the For You page on TikTok. This can attract new followers and further boost engagement levels.
3. Monetization and Partnership Opportunities: High engagement and view counts signal to brands and potential partners that a creator's content is well-received and has a wide reach. This makes the account more attractive for sponsorships, collaborations, and advertising opportunities. Creators can leverage their most popular videos to showcase their influence and audience engagement levels to potential partners, opening up avenues for monetization beyond the platforms' native advertising systems.
Understanding what content performs best not only enhances the creator's ability to engage with their audience but also provides valuable data that can be used to grow their presence and capitalize on their social media success.
