Your content is getting impressions but no clicks. It’s ranking, just not where it needs to.
Before you create another blog post, fix the ones you already have.
TLDR / Key Summary:
- Start with your content that ranks on page 2
- Apply these 9 quick SEO wins to improve ranking and clicks
- Focus on formatting, internal links, and adding what competitors missed
- No need to wait weeks... these take hours and can drive results fast
1. The Featured Snippet Steal
Found a competitor in the featured snippet? Take it from them.
Here’s how:
- Copy their format exactly: paragraph, list, or table
- Make your answer 15% shorter
- Add one unique insight they missed
- Use the exact question as your H2
- Keep it within the first 1,000 words
Example: If they have a 7-step list, write a better 5-step version with cleaner formatting.
Google’s looking for fast answers. You just need to be sharper.
2. The Content Upgrade Blitz
Don’t create more content. Improve what’s already ranking.
Steps:
- Go to Google Search Console
- Filter posts ranking positions 4–20
- Update the title tag with the current year
- Refresh outdated stats or links
- Add 3–5 new sections competitors don’t have
- Build 5 internal links to each post
- Update the “last modified” date
This is the fastest way to move from page 2 to page 1.
3. The FAQ Expansion Strategy
Take posts on pages 2–3 and bulk them up with a strong FAQ section.
Do this:
- Pull 10–20 questions from “People Also Ask”
- Ask ChatGPT for long-tail variations
- Keep answers between 40–60 words
- Add one insight per answer
You’ll expand your keyword coverage and give Google more featured snippet options.
Try running your keyword(s) through Keywords People Use for a consolidated list of questions, like this:
The above is a great option for anyone trying to improve SEO for Painters.
4. The Intro Rewrite Formula
Most intros suck. Here’s the fix:
Use the PAS formula:
- Problem: “Most SEO content never ranks on page #1.”
- Agitate: “You spend hours writing, and it still sits on page 5.”
- Solution: “Here’s the process we use to rank in under 90 days.”
Keep it under 100 words. Speak to the pain. Get to the point.
(Scroll back to top to see exactly what I did)
5. The Headline CTR Boost
Your title tag is an ad. Write it like one.
How to fix it:
- Put your keyword first
- Use numbers (odd > even)
- Add the current year
- Use power words: proven, essential, ultimate
- Use brackets for context: (Case Study), (With Examples)
Before: “Email Marketing Guide for SaaS Companies”
After: “7 Proven Email Strategies for SaaS (Updated 2025)”
6. The Visual Enhancement
No one likes a wall of text.
Add:
- Screenshots (not stock photos)
- Comparison tables
- Process diagrams
- Before/after examples
- Callout boxes for key tips
- Custom graphics for core concepts
Better visuals mean more time on page and better comprehension.
If you actually do the things in this blog, you'll see results like this (which is a great visual you should add to your content that isn't ranking so well):
7. The Proof Element Addition
Add real evidence.
What to include:
- Case studies with data
- Screenshots of results
- Step-by-step breakdowns
- Expert quotes (with credentials)
- Personal lessons learned
- Before/after examples
Proof builds trust and trust helps rankings.
8. The Content Gap Filler
Google your target keyword. Open the top 3 results.
Then ask:
- What subtopics do they cover that you don’t?
- What questions do they answer that you don’t?
- What examples or stats do they include that you missed?
Fill those gaps. Then make your content even more complete.
Use Detailed Chrome Extension to help collect and analyze this data faster!
9. The Internal Linking Power-Up
Internal linking is underrated.
Fix it by:
- Adding 10+ relevant internal links per post
- Using keyword-rich anchor text
- Linking to your best-performing pages
- Adding links from high-authority pages to this one
- Including a “further reading” section
It’s free. And it works!
If you're using Wordpress, try LinkWhisper as a quick way to get internal linking recommendations and placement.
10. The User Experience Overhaul
Make your content easier to read.
Do this:
- Add a clickable table of contents
- Break up paragraphs (2–3 lines max)
- Use descriptive H2s every 300 words
- Use bullet points and bold key takeaways
- Add white space
- Optimize for mobile
Better UX = longer sessions = stronger ranking signals.
Final Thought
You don’t need to write more content.
You need to improve what you already have.
Start with 3–5 posts that are close to ranking well.
Apply these fixes. Watch what happens!
If you're interested in SEO Services, please don't hesitate to reach out for a free assessment!
