Why Influencer Marketing Beats Traditional Ads in 2025
“92% of consumers trust recommendations from individuals over brands,” according to Nielsen’s Global Trust in ...
What Not to Do When Your Brand Is Facing Controversy: A Lesson from Duolingo
TL;DR + Key Takeaways Duolingo’s shift to AI-first operations sparked backlash due to layoffs, tone-deaf ...
What Brands Can Learn From Meme Accounts
Why it’s completely okay, even smart, for your brand to be funny Meme accounts are often dismissed as chaotic ...
Strategic N Sweet : Marketing Moves Behind Sabrina Carpenter’s Success
TL;DR / Key Takeaways Sabrina Carpenter’s marketing success boils down to a few key factors:
How to Create a Coffee Brand in 7 Minutes
Starting your own coffee brand doesn’t have to take long. With tools like Shopify and Dripshipper, you can ...
10 New Year Marketing Strategies: How to Plan and Execute Campaigns That Drive Results
The New Year marks a fresh start for both individuals and businesses. It's an ideal time to revamp your ...
Why Jaguar’s Rebrand Misses the Mark (and Other Rebranding Misfires)
Introduction: Rebranding Gone Wrong Rebranding can be a powerful way for companies to reinvent themselves, ...
Nostalgia Marketing: Why It’s Powerful, How It Works, and Why Brands Love It
Key Takeaways Emotional Connection Drives Sales: Nostalgia marketing creates emotional bonds that go beyond ...
How Pizza Hut’s ResZAmes Campaign Shows Creative Marketing
Pizza Hut’s innovative “ResZAmes” campaign is a prime example of how brands can leverage creativity for ...