When you hit record, the hardest part is not always what you say. It is how you say it. Most videos fail not because the ideas are bad, but because the structure loses the audience. That is where two proven frameworks come in: The QQPP Method for starting strong, and The Video Six for keeping attention all the way to the end.
Both are simple, repeatable, and work across industries. Whether you are making tutorials, explainers, product demos, or long-form content, these structures help you capture attention, build trust, and drive action.
TLDR / Key Summary
- The QQPP Method = Question, Question, Promise, Preview. It is how you hook viewers in the first 30 seconds.
- The Video Six = Teaser, Logo Bumper, Intro, Segments, Call-to-Action, Outro. It is the blueprint for long-form video structure.
- Use QQPP inside the Teaser of The Video Six. That combo gives you the best chance to keep viewers engaged.
- Both frameworks are easy to learn and instantly improve retention and conversions.
Why Structure Matters in Video
Think about the last time you clicked away from a video. Maybe it was slow, irrelevant, or did not tell you what was in it for you. In today’s scroll-first world, that means death for your content.
Good ideas do not win on their own. The structure is what makes people stay, listen, and act. That is why frameworks like QQPP and The Video Six exist. They give your videos a predictable way to hook, hold, and convert.
The QQPP Method Explained
QQPP stands for:
- Question: Ask a question your audience is already thinking.
- Question: Ask another variation of the same concern so they nod along.
- Promise: Tell them what payoff they will get if they keep watching.
- Preview: Outline what you will cover and how it will help them.
Why it Works
The first two questions create instant relevance. They say this video was made for you. The promise builds curiosity. The preview reduces uncertainty by telling them what is ahead.
Example Script
Are you wondering why your videos do not hold attention?
Do you feel like people click away before you get to the good stuff?
If so, you are in the right place.
In this video, you will learn the QQPP Method, and by the end, you will be able to structure any video intro that hooks your audience immediately.
Once you have used QQPP a few times, it becomes second nature. It works not just for video, but also for blog posts, podcasts, and presentations.
(Image from Endless Customers)
The Video Six Framework
If QQPP gets people in the door, The Video Six keeps them in their seat.
It is a repeatable structure for long-form videos:
- Teaser: The first 10–30 seconds. Use QQPP here. Hook them fast.
- Logo Bumper: Quick branded clip. Only for long-form content. Skip it for short TikToks, Reels, or YouTube Shorts.
- Intro: Introduce yourself and the topic. Set expectations. Preview what is coming.
- Segments: Break the content into labeled chunks, like subheads in a blog. Segments help people digest information and stay engaged.
- Call-to-Action (CTA): Tell people exactly what to do next: subscribe, download, buy, or click. Always plan your CTA before filming.
- Outro: Wrap with energy. Summarize the promise, give closure, and leave with a clear action step.
Why it Works
Attention spans drop fast in long-form content. Segments and structure create natural stopping points for the brain. The planned CTA ensures your video is not just consumed, but acted on. The outro reinforces your message and leaves the viewer with momentum.
How QQPP & Video Six Work Together
Think of QQPP as the micro structure and The Video Six as the macro structure.
- QQPP = the first 30 seconds (the hook).
- The Video Six = the full video framework (the journey).
Put simply: Use QQPP inside the Teaser of The Video Six!
That combination gives you the strongest start and a proven flow to keep people watching until the end.
Common Mistakes to Avoid
- Skipping the hook: Never start with “Hi, my name is…” People do not care until they know why they should. Lead with QQPP.
- Overusing logo bumpers: Keep them short, only for long videos, and skip them on vertical short-form.
- Forgetting the CTA: Every video should drive to something clear. Do not leave it vague.
- Monologue segments: Break things into sections. Label them. Keep attention moving.
Final Thoughts
If you want people to watch, remember, and act, structure matters more than production value. You do not need fancy cameras or editing. You need a proven framework.
- Start with The QQPP Method to hook them in seconds.
- Use The Video Six to guide them all the way to the end.
Follow these, and your videos will not just get clicks. They will get results.
