Your website might look great—but is it actually working for you?
At Torro Media, every new lead starts with a full website audit. We dive deep into your CMS, technical structure, page speed, and SEO performance so we can uncover exactly what's helping or hurting your rankings.
TL;DR / Key Summary:
- We start by identifying your CMS and backend structure
- Then we run a full technical audit, including mobile-friendliness, SSL, and redirects
- We check page speed with Google PageSpeed Insights and flag opportunities for improvement
- One of your top pages is analyzed with Surfer SEO and compared to top-ranking competitors
- You’ll receive a full breakdown of what’s working, what’s broken, and what to fix
- Our audits take hours—not weeks—and lead to immediate action items that can improve rankings fast
When a new lead comes to us at Torro Media, whether it's a local business or a national brand, one of the first things we do is run a comprehensive website audit. Many of these websites come in built on completely different platforms: WordPress, Squarespace, Wix, Shopify, custom code—you name it. Some clients know exactly what they're working with; others have no idea. That's where we come in.
Step 1: Identifying the CMS and Tech Stack
The first thing we determine is what the site is built on. There are many tools that provide detailed information on your site. We use a tool like Woorank to get great insight on what is behind the curtain. This helps us understand the site's flexibility, technical limitations, and how to best approach optimizations. CMS identification also tells us what kind of plugins or integrations might be in play and what we can leverage or need to fix.
Step 2: Technical Health Check
Once we know the stack, we dive into a full technical analysis:
- Are there crawl errors or broken links?
- How is the page speed performing?
- Are the headers (H1, H2, etc.) structured properly?
- Is the site mobile-friendly?
- Are there any indexation or sitemap issues?
- Is SSL set up and working correctly?
- How are redirects and canonical tags handled?
Reviewing Page Speed with Google PageSpeed Insights
Page speed is a major factor not just for SEO, but for user experience. We use Google PageSpeed Insights to run performance tests on both desktop and mobile. The tool provides a score and detailed suggestions to improve:
- Load times
- Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift)
- Image optimization
- Script handling
- Server response times
Slow websites lead to higher bounce rates, lower conversions, and lower search rankings. That’s why page speed isn’t optional—it’s essential.
Step 3: On-Page SEO Deep Dive
After the technical side is reviewed, we move into on-page SEO. We’ll usually take one of the client's main service or product pages—whatever they want to rank for—and run it through a tool like Surfer SEO. This allows us to:
- Compare their content side-by-side with competitors ranking on page 1 of Google
- Identify gaps in keyword usage, content structure, word count, and topical authority
- Optimize titles, meta descriptions, headings, and copy with data-driven suggestions
This part of the audit shows clients what it really takes to compete in their market.
Step 4: Opportunity Briefing
At this point, we create a short briefing for the client. We break down what we found, what needs fixing, and what the opportunities are for growth. Whether it’s a technical cleanup, a content overhaul, or a full SEO strategy, our goal is to meet the client where they are and show them where they could go.
Why This Matters
A website audit isn’t about shaming a business for not knowing what’s wrong with their site. It’s about empowering them to see the bigger picture. Most clients we work with have never had someone actually explain what’s broken and what’s possible. That’s what makes Torro Media different—we don’t just spot the issues; we help fix them.
If your site is a mess, you’re not alone. But with the right audit, you’re already one step closer to clarity, performance, and ranking where you belong.
Frequently Asked Questions (FAQs)
What is a website audit and why does my business need one?
A website audit is a full evaluation of your website's performance, SEO, and technical health. It's essential for identifying what's helping or hurting your rankings, traffic, and conversions.
How can I tell if my website has SEO issues?
Common SEO issues include missing meta tags, poor header structure, slow page speed, broken links, and thin content. A proper audit reveals these and more.
What tools does Torro Media use for website audits?
We use a mix of professional tools like Google PageSpeed Insights, Surfer SEO, Screaming Frog, and our own manual assessments to get a full picture of your site.
How do I know what platform my website is built on?
If you’re unsure, don’t worry. One of the first things we do is identify your site’s CMS—whether it’s WordPress, Shopify, Wix, Squarespace, or something custom.
Why is page speed important for SEO and users?
Page speed affects how users experience your site and how Google ranks it. A slow site can increase bounce rates and drop your search visibility.
What happens after a website audit?
We deliver a clear breakdown of what we found—what’s working, what’s not, and where the biggest opportunities are for growth through technical improvements and SEO.
Can Torro Media help fix the problems found in the audit?
Absolutely. We don’t just audit—we implement. Whether it’s technical fixes, content strategy, or SEO execution, we tailor solutions based on your audit.
How often should I run a website audit?
We recommend a full website audit at least once a year or any time you launch a redesign, notice a drop in traffic, or want to start a serious SEO strategy.
