FAQs
Find answers and general information quickly about what it's like to work with Torro Media.
Web Design
Google Ads
Project Management & General
SEO
Social Media Management
Web Design FAQs
How much does a website cost?
This question does not have a single correct answer as we focus on full business transformation rather than just a website. The cost of web design is determined by the requirements for each individual project that pertain to the businesses' needs. We specialize in creating and developing custom experiences for medium to large businesses, but there's no specific niche that we focus on. Custom is important because every business and website is different and needs different components and features. We'll elicit a lot of information from you in order to evaluate your demands and provide you with an accurate quote. Most of our sites range from $25,000 upward of $100,000, but completely depends on requirements, functionality, number of pages/sitemap, multilingual capabilities, accessibility, and overall performance needs.
Since we get this question so much, we created a "How much does a website cost" page for all website options and pricing.
How long will it take to get a new website built?
On average, we shoot for a 3 month turnaround, but the pace of any project is set by each client. The amount of input you can offer during the early phases, your responsiveness to feedback, and how soon the content is prepared all have an impact on how quickly the project is finished. The functionality requirements could also be important; complicated websites will take longer to develop.
Do we only create Wordpress CMS websites?
No. WordPress is a great content management system that now powers more than 50% of the web; however are a HubSpot Partner so have plenty of experience with their CMS, along with Shopify for eCommerce needs. Wordpress does have a huge market share which is due to its flexibility and ease of use. If you're worried about updating the website yourself, don't. We’ll teach you how to manage it and help you along the way.
Will I be able to update the website myself after it launches?
Yes! We LOVE it when our partners take charge of their website and figure out how to be the admin and make edits independently. Along with a training session to help you get started, we'll give you access to a series of thorough video tutorials to aid in your navigation. (Note: We enjoy answering any questions you may have!)
Who will maintain the website after it goes live?
We can! Whether you're using Wordpress CMS or not, we have the capabilities to track updates and make sure your website remains secure with zero vulnerabilities.
How much input do I have in the process?
Your input is everything as no one knows your business better than you. We will look for general inspiration to identify websites, brands and general assets that you like (and dislike) to refine the best direction forward. When it comes to our overall process, we won't actually start any development work until you approve the designs, which is essentially our guarantee. We won't code anything until you say you absolutely love what we've designed for you.
Who writes the content for the site?
For most of our projects, it's a collaborative effort. Some business come with exactly what they want to say, while others need help and guidance for overall messaging (and what works best for search engines). We typically will offer an SEO writer on most projects to help with the overall populating phase to make sure the content is just right, but we'd love your general outline of course.
Where should my website be hosted?
Look no further. We have a partnership with Kinsta that allows us to offer the best Wordpress hosting in the industry. There's several benefits to hosting with us vs them independently (such as the number of PHP Workers you will have available) so feel free to review our Wordpress Hosting Package as it's been a perfect fit for hundreds of our clients, and their website are faster than ever!
What if I need help with my website down the road?
We're only an email away... As long as you have internet, you'll be able to reach out for anything you need! We never disappear after launching a website, so we hope to be working together and collaborating for years to come.
Google Ads FAQs
Is Pay Per Click (PPC) right for my business?
Naturally, this depends on the specifics of your organization, but Pay Per Click (PPC) advertising ought to be effective in almost all markets. PPC will work for your business in some capacity if you provide goods or services that customers are likely to search for. We often parlay SEO efforts with PPC campaigns to approach it from both a paid and organic perspective.
Why would I pay for a search engine advertising?
If you want to start producing more website traffic and leads right away, paying for search engine advertising through PPC is the ideal way to do so because organic search can take some time and is a longer-term search approach.
How long does it take to see results?
It depends on the competitive nature of your industry. We've had some clients see results within the first week and others that take longer to optimize and may take a month. Either way, we ask for a 90 day commitment to not just show results, but to make data-driven adjustments to show how we can improve any baseline performance.
I've tried PPC before and it didn't work. Should I try again?
We've heard this a lot from potential new clients. If you tried PPC before and it didn't work it most likely was due to the way the campaign was original set up. Google Ads is super complicated so if some one new or an agency that doesn't specialize in PPC managed it, there's a great reason for it not succeeding. We can analyze the original data from your previous campaign and highlight reasons why your old campaign may have not worked, and give new insights on how we can improve a new campaign if you're open to it.
What is the right amount of monthly ad spend?
There's a few factors that should go into monthly ad spend. They are (1) location, (2) budget, and (3) demand of desired keywords. We can run conservative projections based on your budget and goals to see if a PPC makes sense for your business and what type of monthly ad spend would be required to have an impact and show results.
Where can you advertise with PPC ads?
The most popular places for PPC ads to show are (1) search results pages, (2) third-party websites, and (3) social media. We focus mostly on Google Ads as it's the most predictable where the prospect is typically looking for that answer/service immediately which can lead to higher conversions.
What businesses can (and should) advertise with PPC?
Any business can use PPC advertising, however we've seen more success with service-based businesses or any of the following: franchises, restaurants, HVAC companies, lawyers, insurance agencies, manufacturers, dentists, equipment dealers, and the list goes on.
How often should I check my PPC campaigns?
PPC campaigns should be reviewed weekly from a management perspective, but we'll supply you with in-depth analytics on how everything is performing on the 1st of each month. We can review together and breakdown anything you have questions about.
Project Management & General FAQs
What tools do you use for project management?
We are partnered with Monday.com and have a dedicated agency experience where we can create custom client boards and individualize project boards for tracking all progress and milestones to keep each other accountable. We store all company assets within these boards for easy access.
Do I have a dashboard to view my digital marketing campaign(s)?
Yes! No matter what type of campaign you are running with us, we have a dedicated dashboard that is personalized for you and anyone on your team to view the latest results. We are 100% transparent with our reporting, so we review results together in real-time.
How does payment work?
For our website projects, we require 3 payments: a 50% deposit, 25% mid-way (when starting development), and 25% at launch.
With recurring marketing retainers, we invoice on the 1st of each month with a 14-day payment term, which can be paid with credit cards, ACH, or bank wire. Whatever is most convenient for you.
Can you send us some references?
Absolutely. We have tons that we can tailor for you depending on the industry that you're in. You can also view our Google Reviews for either of our offices:
Wilmington Reviews
Boston Reviews
What's something we can do to better prepare for a project?
Having your content organized and prepared in advance (text, photography, headshots, website design ideas, etc.) will make the process much smoother and accelerate the overall delivery and launch of your project.
Does Torro Media have a specific client they like working with?
We like to team up with people who aren't afraid to let go of the reins, who admit that they don't have all the answers, and who are open to different perspectives. There's not a specific client or industry that's our favorite, but we love working with nice people who are excited to build something new and want to have fun doing it together.
SEO FAQs
Why is my digital content so important?
You know your brand has a story. But is your digital content telling it? If the answer is no, that’s where we come in. Our team will guide you through an audit of all your existing digital content and identify areas of opportunity where we can improve, optimize, and strengthen your brand’s digital identity. The goal is to establish your company as the industry expert so that when your audience needs a solution to their next problem, you’re who they contact.
What is SEO?
Making sure you’re telling your brand story on the internet is important. But it’s not enough to simply tell it. It’s critical to also optimize it. Your digital content needs to be optimized for two audiences: people—ideally your target audience—and search engines. We use SEO (search engine optimization) to perform things like keyword research and competitive analysis to create a keyword infusion plan so that your website delivers valuable content and is ranking well in search results.
Who writes the content?
The bottom line is that no one knows your business better than you. While some businesses come to us knowing exactly what they want to say, we typically look at content creation as a partnership between you and our SEO writer. You may provide a general outline to help make sure your content is just right, and our SEO writer will help guide you through things like messaging and what works best for your rankings on search engines.
What does an SEO agency do?
An SEO agency is essential to helping businesses in today's competitive online environment boost their online presence, draw organic visitors, and climb search engine rankings. An SEO agency offers a holistic approach to create sustainable growth and achieve digital success, ranging from keyword research and on-page optimization to off-page techniques and content marketing.
Take a deep dive and learn the full answer to "What does an SEO agency do?"
What do SEO agencies charge?
SEO agencies charge a range of prices based on their expertise, the scope of the project, location, and the type of services offered. It's essential to understand these factors and choose the pricing model that best fits your business needs. Remember, the most expensive agency is not always the best, and the cheapest may not deliver the results you need. A strategic approach in choosing an SEO agency can significantly contribute to your online visibility and business growth.
For specific pricing, please visit our full article on "What do SEO agencies charge?"
Social Media Management FAQs
What does Social Media Management entail?
Social Media Management with Torro Media is a three step process. We do a deep dive on your business and industry, learning trends and the current landscape on all digital platforms, create content and schedule that content on the appropriate platforms. Posting this content requires going through an approval process to ensure we are using the proper voice for your business, which of course you know better than anyone.
Do you write the captions for me and use the proper hashtags?
A large part of the Social Media Process with Torro Media is researching your industry and working with you, the client, to ensure we are using the latest and most accurate terminology for your posts. We create your captions and utilize the most effective hashtags before sending to you for approval.
Which social media platforms do you post to?
The short answer is “It depends on the client” but the long answer speaks to the work put in before posting. We research the industry our client is in and that will dictate which platforms are appropriate and also affects the verbiage we use! In general, B2B and B2C clients differ in the platforms they post to…that being said we always are looking for an edge. As social media evolves, we want our clients to evolve with it and lead the charge while exploring new platforms that may not be the current ones that are used for their industry.
Do you post our content for us?
Yes! We utilize a social media calendar that allows us to post to multiple platforms at the same time. The calendar also gives us incredible transparency with our client as they have the ability to view the future social plan at any time. This calendar is also the foundation of our approval process, ensuring the client is happy with everything being posted to their channels before it goes live!