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Matt Sullivan

Founder, CEO

Get To Know Matt

As the Founder and CEO of Torro Media, I somehow convinced a team of talented digital marketers to follow me on this wild ride. Together, we help brands grow with SEO, SEM, social media management - and a bit of coffee-fueled magic. With over 15 years of experience (and a bald dome to show for it), I’ve built a company that’s focused on delivering real results for everyone from scrappy startups to well-established businesses.

At Torro, we don’t just slap together some keywords and call it a day. We specialize in web design, development, and making your brand impossible to ignore - whether through Google Ads, Meta Ads, Organic Search (SEO), or something even cooler that we haven’t invented yet. We’re all about working side-by-side with clients to hit their long-term goals without the jargon (or the headaches). Our clients appreciate the 'No BS' honesty and we pride ourselves on that transparency.


When I’m not in marketing mode, I’m busy wrestling my two boys, coaching one of their teams, or working with a charity I'm passionate about like the Peter Frates Family Foundation. I occasionally pretend to be a triathlete - having survived both half and full Ironman races, with most of my body still functioning.

Whether it’s building brands or crossing finish lines, I’m all about pushing limits - but I also know it takes a team to get things done. So if you’re looking for a partner who works hard, has a few laughs along the way, and doesn’t take themselves too seriously, let’s chat.

Skills & Endorsements

  • Management
  • Public Speaking
  • Time Management
  • Teamwork
  • Social Media Marketing
  • HubSpot CMS
  • Leadership
  • Web Design
  • Marketing
  • E-commerce
  • Sales
  • Start-ups
  • Business Strategy
  • Social Media
  • Investments
  • Project Management

Matt's Milestones

  • Matt-Sullivan-SJP_Grad
    Graduated from SJP
    Proud St. John's Prep Alum. Winner of Best Athlete Award in 2006 and inducted into the Hall of Fame in 2016.
  • Matt-Sullivan-Band
    Founded 1st Startup
    Matt, who plays guitar and drums, was in several bands throughout high school and wanted to find other musicians in college to jam with so he created a social network for only musicians to connect in a unique online community.
  • Matt-Sullivan-Trinity-Baseball-National-Champ
    Won DIII NCAA National Champion
    Matt played CF and went 1/3 (Triple, 2 BB, 1 R, 2 RBIs) for Trinity College Bantams in their 5-4 victory over John's Hopkins to win the World Series title.
  • Matt-Sullivan-Corey-Stein-Trinity-Graduation
    Graduated from Trinity College
  • Matt-Sullivan-ConSULLting-1
    Started ConSULLting
    Matt began doing freelance web design and development work before merging with another agency focusing on sales and business development.
  • Matt-Sullivan-ALS-Ice-Bucket-Challenge
    Matt does ALS Ice Bucket Challenge at Fenway Park
    One of Matt's heroes was Pete Frates and has made the #StrikeOutALS mission part of company culture. Our agency is honored to work with the Peter Frates Family Foundation.
  • Matt-Sullivan-SJP-Hall-of-Fame
    Inducted in SJP Hall of Fame
    St John's Prep played an important role in shaping Matt into the person he is today. This induction was an incredible honor that Matt is very proud of.
  • Matt-Sullivan-Kat-Sullivan-Boston-Marathon-1
    Runs Boston Marathon for BIDMC
    Matt ran the Boston Marathon with his sister Kat to raise funds for the Best Israel NICU who took care of his daughter who was born prematurely in 2016.
  • Matt-Sullivan-Logan-Torro-2018
    Founded Torro Media
    After building up an agency in Boston for 4 years, Matt decided to create his own agency that focused on "reputation over revenue" and putting customer satisfaction first.
  • Matt-Sullivan-Augusta-Maine-Half-Irnman-703
    Matt Completes Ironman 70.3
    Matt completed the Augusta, Maine 70.3 Ironman in July 2024. His personal goal for 2024 was to complete a full Ironman, so he's on his way.
  • Matt-Sullivan-Torro-Ironman-Maryland-Finisher
    Matt Completes Ironman 140.6
    Matt completed the Cambridge, Maryland 140.6 Full Ironman in September 2024. This accomplished his personal goal for the year!

Right From the Blog

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