10 Simple SEO Prompts That Actually Work

Most SEO advice online is either outdated or buried in theory. This post gives you 10 prompts that actually get results. Whether you’re a business owner trying to rank higher or a marketer looking to level up your process, you can plug these into ChatGPT (or your favorite LLM) and get real outputs that move the needle.

We use these same prompts with our clients at Torro. They’re not just good. They work. Every time.

TLDR / Key Summary

• Use these prompts in ChatGPT or any LLM to speed up your SEO work.
• They help with audits, content creation, keyword research, and competitive analysis.
• They’re based on what actually works in 2025 SEO: topical authority, structured content, and user intent.
• You don’t need to be an SEO expert to use them. Just copy, paste, and edit.

Top 10 SEO Prompts for Effective Content

Act as an experienced SEO consultant with over 10 years of hands-on success auditing websites across various industries. Audit the website (DOMAIN) with a focus on Google's latest ranking factors. Identify and explain issues across the following areas:
- Technical SEO (site speed, crawlability, indexing, structured data)
- On-page SEO (title tags, meta descriptions, headers, internal linking)
- Content quality and coverage (duplicate content, thin pages, missing topics)
- Backlink profile (toxic links, authority, anchor text diversity)
- User experience (mobile-friendliness, layout shifts, accessibility)

Use the E-E-A-T framework to assess trust and authority. Reference Google's Search Quality Rater Guidelines when necessary.

Then provide a prioritized list of the top 10 most impactful fixes, organized by potential SEO impact and ease of implementation. Be clear, concise, and actionable — like you're preparing this for a client who wants results, not fluff.

If applicable, include quick wins that can improve visibility in under 30 days.
  

Why it works:

This gives you an actionable plan without needing expensive audit tools. We’ve used this to gut-check new client sites before onboarding. It always spots the obvious problems fast.

Act as an expert SEO strategist with experience building large-scale content roadmaps for B2B and B2C brands. I want you to help me define the Total Addressable Search Market (TASM) for (PRODUCT / SERVICE / DOMAIN). 

Start by researching the full keyword universe surrounding this space, including both high-volume and long-tail terms.

Then:

1. Group keywords by funnel stage:
   - TOFU (Top of Funnel): Educational searches, awareness content
   - MOFU (Middle of Funnel): Comparison, solution-aware searches
   - BOFU (Bottom of Funnel): High-intent, product/service-ready queries

2. For each cluster, include:
   - Primary keyword and variants
   - Search intent (informational, commercial, navigational, transactional)
   - Ideal content type (blog, landing page, listicle, video, etc.)
   - Estimated monthly search volume
   - Priority level based on business potential and ranking difficulty

Apply the EEAT framework to ensure the brand can realistically rank for these topics based on authority, relevance, and trust.

At the end, summarize the biggest content gaps and low-competition opportunities for fast SEO wins.

Include formatting that makes this easy to turn into a content strategy deck or editorial calendar.
  

Why it works:

You can’t scale content if you don’t know the full landscape. This prompt breaks the market into stages of awareness. Use this before you build your content calendar.

Act as a senior SEO strategist with deep experience in user behavior analysis, CRO, and content funnel optimization. I want you to reverse-engineer the search intent behind the keyword: ‘{KEYWORD}’.

1. Determine the primary and secondary user intent:
   - What is the searcher trying to solve or accomplish?
   - Are they in the awareness, consideration, or decision stage?

2. Identify the emotional drivers and pain points behind the query. 

3. Recommend the ideal content format based on current SERP trends:
   - Should it be a blog, landing page, video, comparison guide, etc.?
   - Is long-form or short-form more likely to rank?

4. Outline the ideal content structure:
   - Suggested H1, H2s, sections, and supporting media (images, charts, data)
   - What questions should the content answer directly?

5. Suggest the best CTA placement and type:
   - What action should we drive (email signup, demo, purchase, call)?
   - Where should the CTA live in the content and how should it be phrased?

Use current ranking pages as reference. If possible, add recommendations for improving on what already ranks. Prioritize user experience and trustworthiness by applying E-E-A-T principles throughout.
  

Why it works:

Google doesn’t rank based on keywords anymore. It ranks based on whether your content satisfies intent. This prompt decodes that.

Act as a programmatic SEO expert who has launched high-performing campaigns across local, affiliate, and SaaS niches. I want you to create a scalable, reusable article template for the keyword framework: ‘{KEYWORD FRAMEWORK}’.

Your output should be modular so it can be applied to hundreds of similar pages at scale without triggering duplicate content penalties.

1. Start with a compelling but repeatable intro:
   - Use a consistent format that allows dynamic keyword insertion.
   - Keep it concise and optimized for AI Overviews.

2. Define modular content blocks that can be templated, including:
   - Comparison tables (when applicable)
   - Key feature lists or pros/cons blocks
   - Structured FAQs using actual search queries from PAA/SERP data
   - Location or product-specific modifiers (if local or ecommerce)

3. Provide guidance for:
   - Internal linking (pillar/supporting page strategies)
   - External links to trustworthy domains to boost E-E-A-T
   - Suggested schema markup (FAQ, Product, Review, etc.)

4. Recommend a CTA placement strategy:
   - Use conversion-focused CTAs that match the funnel stage.
   - Include options for lead gen, affiliate clicks, or direct bookings.

5. Close with a strong summary and optional jump links to improve UX and crawlability.

Make sure the entire layout can pass a programmatic QA check and be used with dynamic content insertion tools like Webflow CMS, Airtable, or Sheets → CMS flows.

Use your experience with what actually ranks across templated content in competitive markets.
  

Why it works:

Want 100 pages targeting long-tail terms? You need programmatic SEO. This builds the structure so you can scale content without sacrificing quality.

Act as a senior SEO content strategist with deep experience in entity-based optimization and semantic search. I want you to write a long-form article targeting the keyword: ‘{KEYWORD}’.

Your output should be designed to rank in both traditional organic results and AI Overviews. Here’s the structure:

1. Start with a concise, AI-friendly summary:
   - 2–3 sentences that directly answer the query using clear language.
   - Include the target keyword and related entities in the first paragraph.

2. Build out the article using semantic SEO best practices:
   - Identify and integrate all relevant entities (people, places, organizations, concepts) using Google's NLP and Knowledge Graph connections.
   - Naturally interlink concepts using variations and synonyms to improve topical depth.

3. Structure the content with strong H2s and H3s:
   - Include supporting questions pulled from "People Also Ask", Reddit, and Quora.
   - Each section should answer a real user query using evidence, examples, or expert-level insights.

4. Add a detailed FAQ section at the end:
   - Use schema-ready formatting.
   - Focus on direct, scannable answers.

5. Include 3–5 trustworthy external links (gov, edu, or authoritative sources) to reinforce E-E-A-T.

6. Ensure the article:
   - Has clear internal linking suggestions (to related blog posts or service pages).
   - Can be cited easily by AI tools or included in Google’s AI Overview snippet.
   - Is written in a natural, human tone that avoids keyword stuffing.

Optional: Recommend Schema Markup types based on article content (FAQ, Article, WebPage, HowTo, etc.)

This article should be authoritative, scannable, and optimized for both human readers and AI summarizers.
  

Why it works:

AI Overviews are changing SEO. They favor content with entities, summaries, and structured answers. We’ve ranked with this format even when traffic dropped across other pages.

Act as a senior SEO strategist with proven experience ranking websites through topical authority and internal linking frameworks. I want you to build a topical map for the niche: ‘{NICHE}’.

This is for a website that aims to become the most trusted and comprehensive resource in its industry. Your output should help position the brand for long-term rankings and visibility in AI Overviews and traditional search.

Deliver the following:

1. Pillar Content:
   - Identify 3–5 core pillar pages that cover broad, high-volume topics related to the niche.
   - Each pillar should be evergreen, 1500–3000+ words, and serve as a content hub.

2. Supporting Clusters:
   - For each pillar, suggest 8–12 supporting articles that go deeper into subtopics, FAQs, comparisons, how-tos, or case studies.
   - Use search intent segmentation: informational, commercial, transactional.
   - Include internal linking suggestions between pillar and cluster content.

3. Long-Tail Blog Ideas:
   - Provide 10–15 blog post ideas targeting overlooked or low-difficulty queries.
   - Focus on high-pain problems or trending microtopics users are searching for right now (use Google Trends or Reddit for inspiration if needed).

4. E-E-A-T Integration:
   - Suggest where expert quotes, data, or first-hand experience should be added.
   - Recommend any trust-building content types (testimonials, original research, author bios).

5. Final Output Format:
   - Use a clean outline or table structure that can be plugged into a content calendar.
   - Group by priority: what should be published first for fastest topical wins?

Use proven content silos and internal linking patterns you've seen succeed across high-authority blogs and niche publishers.
  

Why it works:

Google and AI Overviews reward depth. This helps you become the trusted source in your space. We’ve used this with HVAC, coffee, legal, and SaaS clients—and it works across all industries.

Act as an SEO strategist who has helped businesses outrank high-authority competitors across competitive industries. Analyze the top 10 organic Google search results for the keyword: ‘{KEYWORD}’.

Break down each result with a focus on:

1. Content structure:
   - How is the page organized (H1/H2/H3s)?
   - What’s the average word count, and how deep does the content go?
   - Are there unique angles or subtopics they cover?

2. Visual experience:
   - Are images, infographics, videos, or tables used?
   - Is the page scannable and mobile-friendly?
   - What media types help them stand out?

3. Metadata & technical signals:
   - Title tag and meta description effectiveness
   - URL structure, use of schema markup, and page speed if relevant

4. Authority signals:
   - Do they have author bios, expert credentials, or publication dates?
   - How many backlinks point to this page (estimate)?
   - Is the domain generally seen as a topical authority?

5. Content gaps:
   - What user questions or needs are not being addressed by any of the top results?
   - Are there overlooked search intents (e.g., “vs”, “best”, “local”) that could be exploited?

6. Recommendation:
   - Summarize exactly how we can create a page that outranks them all.
   - Provide a suggested title, content format, unique angle, and CTA placement.
   - Prioritize E-E-A-T integration, semantic structure, and AI Overview visibility.

Your output should be clear, tactical, and designed for a content or SEO team to execute quickly.
  

Why it works:

Your competition is already showing you what works. This prompt reverse-engineers their ranking and tells you how to build something better.

Act as a senior B2B SEO strategist with experience in building content that converts across SaaS, service, and ecommerce markets. For the product or service: ‘{YOUR PRODUCT}’, generate a list of 15 high-intent, bottom-of-funnel (BOFU) keywords designed to capture leads or drive immediate conversions.

Each keyword should reflect commercial or transactional search intent. Prioritize modifiers such as:
- “best”
- “vs”
- “review”
- “alternative”
- “tool”
- “pricing”
- “comparison”
- “cost”
- “buy”
- “top”

For each keyword, include:
1. Keyword phrase
2. Estimated monthly search volume (if known)
3. Funnel stage (BOFU confirmed)
4. Suggested content format (comparison blog, product page, landing page, etc.)
5. CTA type (free trial, quote request, contact form, demo, buy now)

Also:
- Note any SERP patterns (ads, rich snippets, shopping results) for each term
- Highlight keywords that are low competition or underserved
- Recommend internal link targets from MOFU or TOFU content to support these pages

Use your experience to focus only on keywords that directly align with buyer action. These should be the types of pages that help sales teams close business.
  

Why it works:

Bottom-of-funnel content drives revenue. These keywords convert. If you’re not writing them, you’re leaving money on the table.

Act as an advanced SEO strategist with firsthand experience optimizing content for AI models like ChatGPT, Google’s AI Overviews, Perplexity, and Claude. I want you to fully optimize this article: {LINK} for large language models (LLMs) and AI search engines.

Your goal is to increase the likelihood of this content being cited, summarized, and linked to by AI tools — while maintaining clarity for human readers.

Here’s what to do:

1. Entity Integration:
   - Clearly define and repeat key entities (brands, people, products, locations, industries).
   - Include both exact-match and semantic variants throughout the article.
   - Leverage Google’s Knowledge Graph to align language with how LLMs associate topics.

2. Structured Answers:
   - Add clear, concise answers at the top of the article for each major query.
   - Use formatting like bold labels, lists, and definition-style answers.
   - Ensure every section resolves a specific user intent or sub-question.

3. Semantic Layout:
   - Use strong H2s and H3s with keywords and question-based phrasing.
   - Break content into small, scannable sections for LLM parsing.
   - Embed definitions, data points, and examples for each concept.

4. E-E-A-T Reinforcement:
   - Include author bio, credentials, or firsthand experience references.
   - Add outbound links to high-authority sources (.gov, .edu, .org, or known experts).
   - Reference primary data, case studies, or original research where applicable.

5. LLM-Friendly CTA & UX:
   - Use natural, helpful CTAs (e.g., “Get a quote,” “Explore more,” “See the full guide”).
   - Minimize vague filler text and prioritize direct, helpful language.

Optional: Recommend schema types (e.g., FAQ, HowTo, Article, Person) to help machines understand the page better.

Final output should be structured like a knowledge hub that can be confidently cited by LLMs, AI Overviews, and AI-powered chat tools.
  

Why it works:

2025 SEO isn’t just about Google. You need to write for AI results too. This helps your content show up in ChatGPT results and AI citations.

Act as an advanced SEO and demand generation strategist with experience in uncovering overlooked keywords that drive qualified leads and purchases. For the target audience: {AUDIENCE} and product/service: {PRODUCT}, identify 20 search queries that are:

- Low competition or low reported volume (but high in real-world demand)
- Rooted in pain points, urgent needs, or specific use cases
- Based on actual user language from forums, Reddit, Quora, niche communities, and social search
- Underserved by current content on Google

For each query, include:
1. The search phrase
2. Inferred search intent (problem-aware, solution-aware, or purchase-ready)
3. Pain point or scenario it reflects
4. Suggested content type (landing page, blog, FAQ, video, template, etc.)
5. Why this term matters and how it ties to conversion

Use real-world examples you've seen succeed in niche SEO campaigns — especially ones that perform well despite “zero” search volume in traditional tools.

Prioritize relevance, buying signals, and emotional urgency over raw volume. If possible, recommend a clustering opportunity where related long-tail keywords can form a micro-topic or supporting pillar.

Final output should be usable for building an inbound content engine with high intent and low resistance.
  

Why it works:

Low competition + high intent = SEO gold. These keywords won’t show up in traditional tools, but they’re the ones people actually search when they’re ready to buy.

Final Thoughts

If you’re overwhelmed by SEO, start here. These prompts give you leverage.

We’ve tested them across every industry - home services, ecommerce, B2B, personal brands, you name it. They save time. They get results. And they’re simple enough for anyone to use.

Want help turning these prompts into a full strategy? Get a quote!