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SEO Google

Google Algorithm Leaked: Confidential Docs Reveal 14,000+ Ranking Factors and the Truth Behind Domain Authority!

2 Minute Read

A massive Google Algorithm Leak shook the industry today!

The recent leak of Google’s internal documentation revealed over 14,000 ranking factors influencing search results. This guide breaks down the key insights and actionable steps SEO experts can take to leverage this information.

The Good News:

Excitingly, our current practices and teachings remain pertinent and align with Google's preferences! - Hooray!

The Bad News:

Unfortunately, it appears that Google has not been completely transparent about the ranking factors they prioritize.

Despite previous claims that backlinks and domain authority were not significant, the leaked documentation reveals the opposite to be true. Additionally, while Google denied user engagement as a ranking factor, it is evident that metrics such as clicks, time spent on site, and overall engagement are indeed being monitored.

Key Insights from Leaked Document:

  1. Ranking Factors: The leaked documents categorize factors into content quality, user experience, backlinks, and technical SEO.
  2. Domain Authority: Emphasizes that domain authority is not a single metric but a combination of factors.
  3. Machine Learning: Highlights the importance of Google's machine learning systems in ranking decisions.

Google Algorithm Leaked - What to know

Based on early research, here's some of the top ranking factors:

  • Content relevance
  • Content quality
  • User engagement signals (click-through rates, dwell time)
  • Mobile-friendliness
  • Page load speed
  • Internal linking 
  • Backlink quality / quantity
  • User experience (UX)
  • Frequency of updates
  • Domain age
  • Domain authority

Researchers have found some important factors that help websites rank higher on Google. First, the content needs to be relevant and of high quality. It's also important that people interact with the site by clicking on it and spending time there.

The website should be mobile-friendly and load quickly. Good internal linking helps users navigate the site. Having many high-quality backlinks and a good user experience are also key. Websites that update frequently, have been around longer, and have strong domain authority tend to rank better too.

Actionable Steps for SEO Experts

  1. Content Quality: Focus on E-A-T (Expertise, Authoritativeness, Trustworthiness). Create in-depth, well-researched content.
  2. User Experience: Improve site speed, mobile-friendliness, and ensure a seamless user journey.
  3. Backlinks: Build high-quality, relevant backlinks. Diversify sources and focus on natural link-building strategies.
  4. Technical SEO: Regularly audit your site for technical issues. Prioritize schema markup, proper indexing, and error-free sitemaps.
  5. Adapt to AI: Stay updated with Google’s AI and machine learning trends. Incorporate structured data and user intent into content strategies.

Tools and Resources

  1. Google Search Console: Monitor and troubleshoot website performance.
  2. Ahrefs/Moz: Analyze backlinks and domain authority.
  3. PageSpeed Insights: Optimize site speed and user experience.

By integrating these strategies, SEO experts can stay ahead in the ever-evolving landscape of search engine optimization. For a detailed analysis, refer to the full documentation here.


The recent leak of Google's internal documentation has unveiled over 14,000 factors that influence search rankings, providing an unprecedented glimpse into the search engine's intricate algorithms. Key factors include content relevance and quality, user engagement, mobile-friendliness, and page load speed. The documents also highlight the importance of internal linking, backlink quality, user experience, frequent updates, domain age, and authority. This information equips SEO experts with valuable insights to refine their strategies and improve website rankings. For more details, the full document and original article that broke the news is here.

Matt Sullivan

Matt Sullivan

Husband + Father | CEO of Torro | Building the internet since 2007.

Matt Sullivan is a seasoned and distinguished figure in the digital marketing and web design industry, with a career spanning since 2007. Renowned for his innovative approach and extensive expertise, Matt has been at the forefront of the industry, building several startups and agencies. As the Founder and CEO of Torro Media, he has cemented his status as a leading authority in the field. His deep understanding of web design, SEO, digital marketing, and Google Ads, honed over more than a decade, has been instrumental in driving business growth and digital transformation.