What is SXO? (Search Experience Optimization)
TLDR / Key Summary: SXO = SEO + UX (Search Experience Optimization) Focuses on what happens after someone ...
What is AEO? (Answer Engine Optimization)
TLDR / Key Summary: AEO stands for Answer Engine Optimization. It focuses on creating content that appears ...
What is GEO? (Generative Engine Optimization)
TLDR / Key Summary: GEO stands for Generative Engine Optimization. It focuses on making your content show up ...
What is AIO? (AI Optimization)
TLDR / Key Summary: AIO stands for AI Optimization. It’s about getting your brand into AI training data and ...
How to Outrank Your Top Competitor with a Simple Sitemap Prompt
If you're trying to rank #1 on Google in your industry, here's one of the most underrated yet brutally ...
The Future of SEO: Preparing for a Zero-Click, AI-Driven Web
TLDR / Key Summary: Google is shifting to AI Overviews and zero-click results. SEO is no longer just about ...
What Not to Do When Your Brand Is Facing Controversy: A Lesson from Duolingo
TL;DR + Key Takeaways Duolingo’s shift to AI-first operations sparked backlash due to layoffs, tone-deaf ...
SEO Tips to Boost Blog Performance: Image Optimization, FAQs & Linking
Steal These SEO Tips Before You Hit Publish When it comes to content marketing, creating blog posts is just ...
How to Write a Better Call-to-Action on Socials
How to Write a Better Call-to-Action (No, “Click the Link in Bio” Isn’t Enough) Let’s be real: if your ...