TL;DR / Key Summary:
- Too many indexed pages hurt rankings. Remove low-quality pages.
- Missing keywords in URLs, Titles, and H1s = lost rankings.
- Weak backlinks mean low trust. Prioritize quality links.
- Poor E-E-A-T signals kill credibility. Add trust-building pages.
- AI-generated content without quality control hurts SEO.
- Ignoring internal linking makes Google crawl your site poorly.
- No brand building = no authority in search.
Now, let’s break these down with screenshots to show you exactly what we mean and how to fix it:
1. Index Overload
Too many low-quality indexed pages waste Google’s resources and hurt rankings. If your site has 2,000+ thin, duplicate, or useless pages, it’s a problem.
How to Fix It:
- Open Google Search Console → “Pages” report.
- Find thin or irrelevant pages with zero traffic.
- No-index them using meta tags or delete them if unnecessary.
- Use robots.txt to block automated junk pages.
2. Keyword Overlook
Google ranks pages based on URLs, Titles, and H1s. If your keywords aren’t there, you’re missing out.
How to Fix It:
- URLs: Keep them short, clean, and include the main keyword.
- Title: Make it click-worthy and front-load the main keyword.
- H1: Match the title while keeping it natural.
With the above example, there's a reason it's ranking #1 for "Typo Marketing" =
3. Weak Backlink Profile
No backlinks = no credibility. Google needs signals that other trusted sites vouch for you.
How to Fix It:
- Analyze competitor backlinks with Ahrefs or SEMrush.
- Get guest posts or partnerships with niche-relevant websites.
- Use digital PR—pitch newsworthy content to journalists.
- Prioritize quality over quantity. A few strong links beat hundreds of weak ones.
4. Poor E-E-A-T Signals
Expertise, Experience, Authority, and Trust (E-E-A-T) matter more than ever. Google looks for trust-building elements on your site.
How to Fix It:
- Add About, Contact, and Reviews pages.
- Use schema markup (Local Business, Author, or Person schema).
- Show real expertise—add author bios and credentials to content
One of the easiest ways to fix this it to add an Author to your blog posts with credibility with how long they've been in the industry. I'll save you the scroll to the bottom of this blog. Here's what you'll see:
5. AI Content Pollution
AI-generated content is fine—if done right.
Google penalizes low-quality, mass-produced AI content that offers nothing unique.
How to Fix It:
- Prune low-value AI-generated pages.
- Add unique data, insights, or expert input to AI content.
- Prevent automated page creation from bloating your site.
6. Ignored Internal Linking
Poor internal linking makes it harder for Google to crawl your site. It also reduces the flow of link equity.
How to Fix It:
- Use Ahrefs to find orphan pages (pages with no internal links).
- Add contextual links between related pages.
- Improve menu and footer navigation for important pages.
This is by far one of the fastest ways to improve SEO (because Google finds everything through links). Find your most popular pages and link to the content and keywords you want to improve. You need to do internal linking to have a chance at ranking in 2025!
If you're using Wordpress CMS, USE THIS TOOL HERE!
7. Zero Brand Building
If people don’t search for your brand, Google won’t see it as an authority.
How to Fix It:
- Post job listings—people Google companies before applying.
- Run cheap engagement ads to increase brand searches.
- Get featured in “Best X” lists to drive branded search traffic.
I love the brand equity we're building IRL and on Google!
Final Thoughts
SEO in 2025 is about cutting the fluff and focusing on what works. Audit your site, fix these issues, and stay ahead of the competition.
If you need any Search Engine Optimization services for your business, please reach out!
